KFC and Ogilvy South Africa Win Loerie Awards
The brands secured four accolades at the 2026 event for creative excellence in marketing campaigns.
Updated on Oct. 23, 2026 in Marketing
In 2026, KFC and Ogilvy South Africa were recognised with four Loerie Awards. The partnership earned industry acclaim for their collaborative work, including the Gold-winning Eat The Rules campaign.
Why it matters
The recognition highlights the impact of culturally resonant storytelling in modern advertising. The awards underscore the successful creative collaboration between the fast-food brand and its agency.
KFC earned a total of four awards at the 2026 Loeries. The Eat The Rules campaign, directed by Zee Ntuli and produced by Darling Films, was specifically noted for receiving a Gold Loerie.
The players
KFC
This global fast-food restaurant chain is widely known for its fried chicken and maintains a significant presence in the South African food service market.
Ogilvy South Africa
This creative agency operates as part of a global advertising network and provides strategic marketing and communication services to various prominent brands.
Vaughan Croesser
As the Vice President at ABinBev, he was formally recognised as the 2026 Marketer Of The Year for his professional contributions.
Zee Ntuli
He is a professional director who led the production efforts for the award-winning Eat The Rules campaign.
Darling Films
This production company is responsible for the technical creation and development of high-profile advertising content.
The details
Ogilvy South Africa also received recognition for its work with other major brands, including Volkswagen, the Western Cape Government, Lux, and ABinBev. The agency continues to maintain a significant footprint in the South African marketing landscape through these diverse client portfolios.
Timeline
The 2026 Loerie Awards ceremony took place in 2026.
Market Landscape
This success at the Loerie Awards follows a long-standing tradition of celebrating creative excellence in the South African advertising sector. The wins consolidate the reputation of involved agencies while setting high benchmarks for creative output among local competitors.
Consumers are likely to see increased exposure to the creative storytelling techniques celebrated in these campaigns across various media platforms. The high level of industry competition encourages brands to continue investing in quality content that resonates with local audiences.
The takeaway
Creative recognition at events like the Loeries serves as a barometer for effective brand communication strategies in the region. Businesses looking to improve engagement can learn from the emphasis on culturally resonant narratives employed by successful campaigns.
Further reading
For more on industry trends, visit the Marketing section.
Source note: This article includes information reported by Bizcommunity.
