Anything Goes Releases Culture in Motion Short Film
The 90-second film highlights South African nightlife and neo-African pop art through a creative collaboration.
Updated on Oct. 21, 2026 in Cultural
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Live entertainment promoter Anything Goes has released a new 90-second film titled Culture in Motion. The project showcases neo-African pop art inspired by the people and places of South Africa.
Why it matters
The film aims to celebrate and honour the vibrant communities that form the foundation of South Africa's diverse cultural footprint.
The production represents a creative milestone for Anything Goes, a company that has maintained operations in the live entertainment sector for 20 years since its founding in 2003.
The players
Anything Goes
Anything Goes is a live entertainment promoter founded in 2003 by Shaun Duwe.
Yay Abe
Yay Abe is a visual artist based in Cape Town who specializes in neo-African pop art.
Liquideep
Liquideep is a music group that provided the musical direction for the short film.
Grant de Sousa
Grant de Sousa is the director who helmed the production of the film.
Shaun Duwe
Shaun Duwe is the founder and CEO of the entertainment firm Anything Goes.
The details
Directed by Grant de Sousa, the film merges painting, sound, and movement to capture the essence of nightlife culture. It highlights the work of visual artist Yay Abe, with musical direction provided by Liquideep.
Timeline
2003: Anything Goes began operations as a live entertainment promoter.
21 October 2026: The film Culture in Motion was officially released.
Industry Dynamics
This release reflects a broader shift in how live entertainment brands are evolving into multi-disciplinary content producers to engage audiences. By blending art with event promotion, the company is mirroring global trends toward immersive lifestyle branding.
Fans of local entertainment can view the new film to engage with the aesthetic themes that will likely define the upcoming summer event season. Access to the associated live performances will be dictated by the summer schedule previously outlined by the promoter.
The takeaway
This collaboration highlights the growing importance of multidisciplinary art in commercial entertainment branding. Readers can look for these artistic elements at upcoming summer festivals to experience the themes in a live setting.
What happens next
Anything Goes has announced plans for a summer calendar of events that will feature appearances by Tyla, Fatboy Slim, Keinemusik, Ultra South Africa, and Corona Sunsets.
Further reading
Explore more about local arts and creativity on the South Africa Cultural section.
More information
Find upcoming event details and further project information on the Anything Goes website for latest events.
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