Pick n Pay Launches New Springbok Collectaboks Campaign
The latest trading card series features stars from both the Springbok men's and women's national rugby teams.
Updated on Oct. 20, 2026 in Couponing
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Pick n Pay has introduced the 2026 Springbok Collectaboks campaign, offering shoppers the chance to collect 67 unique trading cards. The set highlights current players and rugby legends to celebrate the sport across South Africa.
Why it matters
The initiative aims to engage rugby fans by combining consumer retail incentives with the popularity of national sports icons. It provides a structured way for customers to collect memorabilia while shopping for their daily needs.
Customers receive three cards for every R500 spent when using a Smart Shopper card, with physical albums available for R79.99. Six rare holographic cards feature R250 vouchers for the Pick n Pay asap! app.
The players
Pick n Pay
This major South African retail chain operates supermarkets and convenience stores across the country.
Siya Kolisi
He is a prominent South African professional rugby player whose likeness appears as a gold card in the collection.
The details
The collection includes 32 cards for Springbok men, 18 for Springbok Women, and 14 for rugby legends. Each card displays action photography, player statistics, and their respective high schools, with special gold and silver editions included.
Timeline
19 October 2026: Campaign start date
Every Saturday, 10am to 12pm: National Swap Days at participating stores
6 December 2026: Campaign end date
Culture Shift
This campaign follows the established industry trend of using loyalty programme promotional collectables to drive repeat foot traffic. It mirrors a broader shift where retailers leverage national sports pride to deepen customer loyalty and increase basket sizes.
Shoppers can increase their collection by participating in National Swap Days held at stores every Saturday morning. Users of the Pick n Pay asap! app have the potential to redeem R250 vouchers if they secure specific holographic cards.
The takeaway
Customers should ensure they scan their Smart Shopper cards during every transaction to qualify for the card packs. Collectors can attend the Saturday swap sessions to trade duplicates and complete their 67-card sets before the campaign concludes.
Further reading
Learn more about ways to save and participate in store programmes at the South Africa Couponing section.
Live Poll
Do you find retail loyalty card collecting campaigns encourage you to spend more than intended?
