Pick n Pay Launched Real Cosmetics Beauty Range

The retailer introduced over 100 affordable makeup products in stores across South Africa.

Updated on Oct. 14, 2026 in Beauty

Bold vector editorial illustration of a lipstick tube, compact palette, and mascara wand, representing a new beauty product range. — South African retailer Pick n Pay has launched its new Real Cosmetics range, featuring over 100 affordable beauty products nationwide. AI Illustration. Upload story photo >

Live Poll

Do you prefer the convenience of buying beauty products while doing your regular grocery shopping?

Pick n Pay has introduced Real Cosmetics, a new range of over 100 beauty products that are now available in over 100 stores nationwide. The items are also accessible for delivery within 60 minutes via the Pick n Pay asap! on-demand service.

Why it matters

This initiative allows customers to conveniently purchase makeup while completing their regular grocery shopping. The on-demand delivery option also enables shoppers to replenish their essential beauty items within an hour.

The Real Cosmetics range features over 100 products, with the most expensive item retailing at R89.99. All items in the collection are endorsed by Beauty Without Cruelty.

The players

Pick n Pay

Pick n Pay is a major South African retail chain that provides groceries, clothing, and general merchandise to consumers nationwide.

The details

Developed in partnership with a local supplier, the collection includes concealer, BB cream, lipstick, lip plumper, eyeshadow, liner, mascara, nail polish, and highlighter. Customers can find the full range in more than 100 locations or order them for rapid delivery.

14 October 2026: Pick n Pay officially launched the Real Cosmetics range.

Culture Shift

The launch of Real Cosmetics reflects the ongoing trend of retailers integrating specialised beauty segments into everyday shopping experiences. This strategy aligns with the broader societal shift toward demanding convenience and speed for personal care purchases.

Shoppers can now add makeup items to their grocery budget with a maximum price point of R89.99 per item. The integration with the asap! service means residents in service areas can receive their cosmetics in under an hour.

The takeaway

This new range offers a budget-friendly alternative for consumers looking to purchase everyday beauty essentials during their routine grocery trips. Customers should check the Pick n Pay asap! app to confirm if their specific area qualifies for the 60-minute delivery service.