Massmart Collected 1,800 Tons of E-Waste
The retailer has facilitated responsible recycling through collection points at Makro stores since 2008.
Updated on Oct. 14, 2026 in Environmental
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Massmart has successfully diverted over 1,800 tons of electronic waste from landfills through its long-standing collection programme. Launched in 2008, the initiative provides dedicated disposal points across South Africa to help residents manage old technology.
Why it matters
The programme supports the retailer's objective to function as a regenerative business by providing consumers with accessible, responsible solutions for their waste. This initiative addresses the growing environmental impact of electronic disposal by standardising recycling options at major retail hubs.
The programme utilises custom-built 20ft containers at Makro stores to collect unwanted electronics. These containers are specifically designed to accommodate large household appliances including double-door fridges and chest freezers.
The players
Massmart
Massmart is a major South African retailer that operates various store brands and has implemented internal sustainability programmes.
Makro
Makro is a wholesale retailer in South Africa that serves as the primary location for the e-waste collection points.
e-Waste Recycling Authority
The e-Waste Recycling Authority is an organisation that collaborates with retailers to manage the proper processing of electronic waste.
Desco Electronic Recyclers
Desco Electronic Recyclers is a specialist entity that partners with Massmart to recycle collected electronic goods.
The details
Massmart operates the recycling scheme in collaboration with the e-Waste Recycling Authority and Desco Electronic Recyclers to ensure responsible processing. By placing infrastructure directly at retail locations, the company facilitates the collection of various electronic products from consumers.
Timeline
The programme was launched by Massmart in 2008.
International e-Waste Day is observed on 14 October 2026.
The Big Picture
The retailer's programme aligns with the regulatory framework set by the National Environmental Management: Waste Act, which governs the disposal of hazardous and electronic materials.
Customers can contribute to environmental sustainability by utilizing the drop-off containers at Makro stores for their retired electronics. This system provides a convenient and responsible way to dispose of bulky items like fridges without needing to locate specialised waste facilities.
The takeaway
Retailers play a crucial role in the circular economy by embedding disposal infrastructure into the daily shopping routine of consumers. Residents should check their nearest Makro for specific container accessibility to ensure their old appliances are recycled appropriately.
Further reading
Learn more about local efforts to manage ecological impact on the South Africa Environmental section.
Source note: This article includes information reported by Retailbriefafrica.
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Should retailers provide collection points for customers to dispose of unwanted electronic waste?
