Clicks Updates Loyalty Programme for Instant Savings
The retailer introduces immediate discounts for ClubCard members to compete with rival loyalty offerings in South Africa.
Updated on Oct. 15, 2026 in Couponing
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Do loyalty program discounts influence which pharmacy or health retailer you choose to shop at?
Clicks has modified its ClubCard loyalty programme to provide instant 10% savings on over 2,500 health, beauty, and wellness products. This update comes as the company seeks to maintain its market position against the Dis-Chem Better Rewards programme launched in October 2025.
Why it matters
The retail chain is adjusting its reward structure to counter intensified competition from Dis-Chem. By offering immediate discounts and expanding banking partnerships, Clicks aims to retain its base of 12.9 million active members in a tightening retail market.
Clicks ClubCard members receive 2% cashback on standard purchases, while Standard Bank and Absa members can earn up to 30% rewards. The company paid R527 million in cashback to members during the six months ending February 2026.
The players
Clicks
A prominent South African retail pharmacy and health and beauty chain that operates an extensive loyalty programme.
Dis-Chem
A major South African retail pharmacy chain that competes directly with Clicks for health and beauty market share.
Standard Bank
A leading South African financial institution that serves as a banking partner for the Clicks ClubCard.
Absa
A major South African bank that provides financial services and partners with the Clicks loyalty programme.
The details
In addition to the instant savings, Clicks has established new banking partnerships with Standard Bank and Absa to boost reward potential. The company previously shifted its cashback distribution to a monthly schedule earlier in 2026 to improve member engagement.
Timeline
October 2025: Dis-Chem launched the Better Rewards programme.
February 2026: Clicks concluded a six-month period of membership growth.
Earlier in 2026: Clicks transitioned its cashback cycle to a monthly schedule.
15 October 2026: The announcement regarding the updated Clicks programme was published.
Culture Shift
The transition toward instant, high-value retail rewards reflects a broader shift in the South African consumer landscape where loyalty programmes are now primary battlegrounds for market share. These moves mirror a move away from traditional long-term cashback models toward immediate, multi-partner discount ecosystems.
Shoppers can now realise immediate 10% savings at the till on select health and beauty items rather than waiting for future cashback cycles. Members using qualifying bank cards from Standard Bank or Absa should verify their eligibility to maximise their reward earnings on everyday purchases.
The takeaway
Retailers are increasingly leveraging complex partnership ecosystems to lock in customer loyalty in a competitive market. Consumers should regularly compare the specific item-level discounts offered by rival loyalty programmes to ensure they are getting the best value on essential health goods.
Further reading
For more information on retail savings in the region, visit the South Africa Couponing section.
Live Poll
Do loyalty program discounts influence which pharmacy or health retailer you choose to shop at?
