Apartment Project Proposed for Bay View Site

Developers have filed plans to construct a four-story, 41-unit apartment building in Milwaukee's Bay View neighborhood.

Updated on Oct. 14, 2026 in Commercial

Screen-print poster illustration featuring a four-story urban residential building, evoking neighborhood development and Milwaukee architectural trends.
OC Development has proposed a new 41-unit apartment complex on Milwaukee's Kinnickinnic Avenue, pending city zoning board approval. AI Illustration. Upload story photo >

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OC Development has proposed a new 41-unit apartment building located at 2371 S. Kinnickinnic Ave. The project is slated to replace the former Power Equipment Co. site in the Bay View neighborhood.

Why it matters

The proposal aims to increase residential density in the area, though the project currently requires city zoning approval to proceed. If authorized, it will represent another addition to the ongoing housing developments along the Kinnickinnic Avenue corridor.

The development site at 2371 S. Kinnickinnic Ave. was purchased by Bay Ventures LLC for $900,000 in 2024. The project is designed as a four-story building replacing the former Power Equipment Co. facility.

The players

OC Development

This firm is the developer responsible for the proposed 41-unit residential building in the Bay View neighborhood.

Timothy Olson

He is the registered agent for the property owner and is involved in regional development initiatives.

The details

The developers must secure approval from the Milwaukee Board of Zoning Appeals to move forward with the density requirements. This site sits among other corridor activities, including a separate development site purchased for $798,000 in 2025 and recently completed apartments nearby.

Timeline

  1. 2024: Bay Ventures LLC purchased the property at 2371 S. Kinnickinnic Ave.

  2. April 2026: Occupancy permits were issued for apartments at 2480-2486 S. Kinnickinnic Ave.

  3. Spring 2027: The developer plans to break ground on the project.

Culture Shift

This project reflects a broader trend of repurposing former industrial sites in urban corridors to meet the growing demand for multi-family housing. The development aligns with the ongoing transformation of the Kinnickinnic Avenue area from industrial usage toward high-density residential living.

Residents may see changes to the neighborhood aesthetic and density as the former industrial site is transformed into a residential building. Local stakeholders can follow the Board of Zoning Appeals process to understand potential effects on parking and construction timelines.

The takeaway

Urban development in established neighborhoods often hinges on navigating specific zoning regulations regarding density and building height. Residents should monitor public planning hearings to stay informed about how these projects may alter local infrastructure and community composition.

Further reading

Learn more about the latest projects in the Milwaukee commercial sector.

Live Poll

Do you believe new high-density apartment buildings improve your neighborhood's character?