Packers, Fleet Farm Launch Salute to Service Drive
Shoppers can round up Fleet Farm purchases through Nov. 15 to benefit the Wisconsin Veterans Network, with the Packers matching up to $10,000.
Updated on Nov. 3, 2026 in Military
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The Green Bay Packers and Fleet Farm launched their annual Salute to Service campaign on Tuesday, Nov. 3, benefiting the Wisconsin Veterans Network. Shoppers at Wisconsin Fleet Farm locations can round up purchases through Nov. 15, and the Packers will match up to $10,000 of those donations.
Why it matters
The Wisconsin Veterans Network identifies and connects at-risk veterans to earned benefits and programs, and the campaign directs local donations toward that work. The effort gives Wisconsin residents a direct way to support veterans through everyday purchases.
The Packers will match up to $10,000 in Fleet Farm round-up donations, and Fleet Farm offers an extra 10% off for veterans from Nov. 9-15. The total raised by the campaign has not yet been reported.
The players
Green Bay Packers
The Green Bay Packers are an NFL franchise based at Lambeau Field in Green Bay, Wisconsin, and one of the league's most storied teams.
Fleet Farm
Fleet Farm is a Wisconsin-based retail chain selling farm, outdoor, and household goods across the Midwest.
Wisconsin Veterans Network
The Wisconsin Veterans Network is a state-focused organization that identifies at-risk veterans and connects them to earned benefits and programs.
The details
Shoppers round up their Fleet Farm purchase to donate to the Wisconsin Veterans Network. Players will wear camo-ribbon decal equipment during the Nov. 15 home game against the Minnesota Vikings, and fans attending that game will receive a color-changing stadium cup.
Timeline
Nov. 3, 2026: Salute to Service campaign launched.
Nov. 9-15, 2026: Fleet Farm offers an extra 10% off for veterans.
Nov. 11, 2026: Free Packers Hall of Fame admission for military ID holders on Veterans Day.
Nov. 15, 2026: Round-up donation period ends, and the Packers host the Minnesota Vikings.
Military Outreach
The campaign extends the Wisconsin Veterans Network's work of connecting at-risk veterans to earned benefits by adding a retail round-up channel. It builds on the annual corporate partnership model that pairs a sports franchise with a regional retailer for veteran causes.
Wisconsin shoppers who round up Fleet Farm purchases through Nov. 15 directly fund veteran outreach at no extra cost. Veterans with military ID can also get a Fleet Farm discount from Nov. 9-15 and free Packers Hall of Fame admission on Nov. 11.
The takeaway
Small everyday purchases can add up when paired with a matching donation, so shoppers planning a Fleet Farm trip before Nov. 15 can contribute at checkout. Veterans can also use the Nov. 9-15 discount and Nov. 11 admission offer.
What happens next
The Packers host the Minnesota Vikings on Nov. 15, 2026, the same day the Fleet Farm round-up donation period closes.
Further reading
Explore more on Wisconsin Military coverage for context on veterans' programs in the state.
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