Wisconsin Manufacturers Expanded Data Center Roles

Local suppliers have secured major contracts as the national demand for data center infrastructure continues to surge.

Updated on Oct. 5, 2026 in Data Centers

Isometric editorial illustration showing rows of industrial generator enclosures and cooling equipment on a factory floor, representing Wisconsin manufacturing growth.
Wisconsin manufacturers, including Generac and Modine, are expanding facilities and increasing production to meet the surge in national demand for data center power and cooling hardware. AI Illustration. Upload story photo >

Live Poll

Should local governments continue to offer tax incentives to data centers in your area?

Wisconsin manufacturers have seen a significant increase in demand for data center components and equipment. Companies including Generac and Modine are driving local economic activity by supporting the national build-out of these facilities.

Why it matters

Wisconsin suppliers are benefiting from a nationwide data center construction boom that prioritizes specialized cooling and power equipment. This shift has led to facility expansions and increased headcount in regions across the state.

Data center building costs consist of 20% construction spending, while 68% of expenses are dedicated to processors, electrical, and cooling systems. These facilities operate with a low labor density, averaging just one employee per 5,000 square feet.

The players

Generac

A power technology company headquartered in Genesee that has seen a $1.6 billion backlog of orders for data centers.

Modine

A thermal management company based in Racine that recently received a $4 billion order from Google for data center components.

Innio

A power and energy solutions provider operating facilities in Waukesha that serves the growing infrastructure market.

Google

A global technology corporation that placed a multi-billion dollar order with Wisconsin-based Modine for data center equipment.

The details

Local firms are scaling operations to meet high-tech requirements, with Generac expanding in Beaver Dam and Sussex to manage its backlog. While these manufacturers provide essential hardware, the state also maintains tax exemptions on data center equipment that impact local revenue.

Timeline

  1. October 5, 2026: Analysis of Wisconsin data center impacts was published.

The Tech Race

Wisconsin's manufacturing sector is pivoting its production capacity to mirror the rapid evolution of digital infrastructure. This shift replaces traditional industrial output with the specialized, high-margin cooling and power components required to win the global data center arms race.

Local residents may see increased employment opportunities in manufacturing corridors like Beaver Dam and Sussex as companies expand production lines. However, the reliance on tax exemptions for data center equipment may affect how local municipalities generate tax revenue for public services.

The takeaway

The rise of high-tech manufacturing in Wisconsin underscores how local economies are being reshaped by the global demand for cloud computing capacity. Investors and residents should monitor how these industrial expansions balance job growth against state and local tax incentives.

Further reading

Learn more about the infrastructure supporting the industry in our Data Centers section.

Source note: This article includes information reported by Big Country News.

Live Poll

Should local governments continue to offer tax incentives to data centers in your area?