BODYROK Plans Pilates Studio at Chloe on Madison
Permits filed for a 3,280-square-foot pilates studio at 14th and Madison in Capitol Hill mark the first tenant in the building's commercial suites.
Updated on Nov. 4, 2026 in Openings & Closings
Live Poll
Do you think your neighborhood is changing for the better?
BODYROK has filed permits for a pilates studio on the corner of 14th and Madison in Seattle's Capitol Hill neighborhood. The 3,280-square-foot space is in the street level of the Chloe on Madison mixed-use development, which opened seven years ago.
Why it matters
The studio is the first tenant to fill a commercial suite in the Chloe on Madison building since it opened, and the largest suite had been marketed as a ground-up restaurant location. The filing signals continued change for commercial space along Madison in Capitol Hill.
The BODYROK studio will occupy 3,280 square feet of street-level space, the first commercial tenant to fill a suite in the building seven years after it opened. Lease terms and an opening date have not been disclosed.
The players
BODYROK
BODYROK is a pilates franchise chain that is expanding into new locations with boutique studio formats.
Equity Residential
Equity Residential is a large publicly traded apartment real estate investment trust that acquired the Piecora's property in 2014 for $10.3 million.
The details
BODYROK, a pilates franchise chain, filed permits for the studio at 14th and Madison. The space is part of the street-level commercial suites in the Chloe on Madison development, where the largest suite had been marketed for a ground-up restaurant.
Timeline
2019: The Chloe on Madison mixed-use apartment building opened.
- 2026-11-04
BODYROK's pilates studio permits were filed.
Legal Context
The studio follows Equity Residential's 2014 purchase of the Piecora's property for $10.3 million, after which the Piecora family's long-standing restaurant closed and the block's buildings were demolished in 2015. The Tanager Apartments, a mixed-use project, has since risen across Madison, and its first commercial tenant is a coffee and cocktails project.
For Capitol Hill residents, the studio adds a fitness option to the block and fills a commercial space that sat vacant after the building opened. Pricing and class schedules have not yet been announced.
The takeaway
Storefront occupancy in newer mixed-use buildings often takes years to fill, and the first tenants can signal how a neighborhood is evolving. Residents watching a block can track permit filings to see which uses are arriving next.
Further reading
For more on storefront changes across the city, see Openings & Closings in Seattle.
Source note: This article includes information reported by CHS Capitol Hill Seattle.
Live Poll
Do you think your neighborhood is changing for the better?
