Visit Seattle Expands Campaign to Draw Locals
The There's Never Been More to SEA campaign promotes local dining, theater and attractions through discounts and a perks pass running through Feb. 28.
Updated on Nov. 3, 2026 in Seasonal Events
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Visit Seattle has expanded its "There's Never Been More to SEA" marketing campaign to draw regional residents back to the city's businesses and cultural experiences. The campaign, which runs through Feb. 28, highlights offers within five miles of downtown Seattle.
Why it matters
The campaign targets people who live in the greater Seattle area, offering them value through exclusive access to local businesses and attractions. It aims to encourage residents to explore their own city's neighborhoods.
The 5th Avenue Theatre Company is offering 15% off tickets from Nov. 27 to Dec. 13 and 10% off from Dec. 16-27, excluding Dec. 23 and 24, for its production of "The Wizard of Oz." The Perks Pass covers more than 70 participating Seattle businesses and attractions, while the campaign itself reaches within five miles of downtown.
The players
Visit Seattle
Visit Seattle is a nonprofit organization that has served as the official destination marketing organization for Seattle and King County for more than 50 years.
5th Avenue Theatre Company
The 5th Avenue Theatre Company is a Seattle theater organization producing "The Wizard of Oz" during the holiday season.
The details
Locals can access exclusive offers through the There's Never Been More to SEA Perks Pass, which includes restaurants, hotels, retailers and attractions. Participating businesses include Shiro's Sushi in Belltown, which offers 10% off dining outside of happy hour.
Timeline
Nov. 27 to Dec. 13: 5th Avenue Theatre offers 15% off tickets.
Dec. 16-27: 5th Avenue Theatre offers 10% off tickets, excluding Dec. 23 and 24.
Feb. 28: The campaign ends.
Seasonal Patterns
The campaign runs through the winter holiday period, when Visit Seattle has historically focused on drawing visitors to the region's shopping and performance venues. Its pivot toward regional residents this season marks a departure from a marketing approach aimed primarily at out-of-town tourists.
Seattle-area residents can access discounted 5th Avenue Theatre tickets during the Nov. 27-Dec. 13 and Dec. 16-27 windows and use the Perks Pass at participating restaurants and attractions. These offers run through Feb. 28, giving locals a defined period to take advantage of them.
The takeaway
Locals who want to save on the holidays can check the Perks Pass and time theater tickets for the discount windows. Booking early in the Nov. 27 to Dec. 13 period secures the 15% rate before the offer changes.
Further reading
Explore more holiday happenings in the Seattle Seasonal Events section.
Source note: This article includes information reported by KOMO.
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Would you use local discount offers to spend more at Seattle businesses this winter?
