Chef Matt Broussard Will Open Char the Chicken in October

Social media chef Matt Broussard will debut his rotisserie chicken restaurant in Seattle this October.

Updated on Sept. 20, 2026 in Dining Out

Bold vector editorial illustration of a whole rotisserie chicken on a metal tray next to a stone hearth, evoking culinary warmth. — Chef Matt Broussard will debut his new fast-casual rotisserie chicken restaurant, Char the Chicken, in Seattle this coming October. AI Illustration. Upload story photo >

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Will Matt Broussard's new Seattle restaurant be a long-term local success?

Social media personality and chef Matt Broussard is set to debut his new restaurant, Char the Chicken, in Seattle this October. The venture marks a new physical chapter for the chef, who previously worked in local restaurants for six years.

Why it matters

Broussard intends to bring his culinary vision directly to the local Seattle community after building a massive digital following. The restaurant aims to provide accessible, fire-grilled rotisserie chicken in a fast-casual setting.

Located at 1531 11th Ave, the restaurant features a fire grill and walk-in brine fridge. Broussard arrives at this venture with 8 million combined social media followers.

The players

Matt Broussard

A social media chef who previously worked in the Seattle restaurant industry for six years.

Tom Douglas

A renowned Seattle restaurateur whose establishments employed Broussard earlier in his career.

The details

Operating as a counter-service, grab-and-go model, the restaurant specializes in fire-grilled rotisserie chicken. The project follows Broussard's career in Tom Douglas' Seattle restaurants and the release of his cookbook, Now We're Cooking.

2014: Broussard moved to Seattle from South Texas.
2020: Broussard posted his first viral onion-chopping video.
August 2026: A first-look tour of the construction site occurred.
September 23, 2026: Broussard hosted a cookbook demo at Hot Stove Society.
October 2026: Char the Chicken is scheduled to open.

Culture Shift

This venture aligns with the rise of social media influencer-led fast-casual restaurant concepts. It reflects the broader transition of digital creators leveraging online audiences to establish tangible physical brands in major urban markets.

Residents and visitors in the Capitol Hill neighborhood can expect a new grab-and-go dining option starting in October. The counter-service model is designed for rapid service, catering to diners looking for quick meal solutions in the area.

The takeaway

The transition from viral video content to physical restaurant ownership reflects the growing power of digital branding in the culinary world. Local diners can anticipate a high-volume, rotisserie-focused menu when the doors officially open to the public.