Burton Adds Caroline Brown to Board
The snowboard maker appointed the former Global Brand President of The North Face to its Board of Directors.
Updated on Nov. 2, 2026 in Business Strategy
Burton announced that Caroline Brown has joined its Board of Directors. Brown most recently served as Global Brand President of The North Face.
Why it matters
The appointment adds an executive with prior apparel and brand leadership experience to the board of a privately owned snowboard company. Burton's headquarters are in Burlington, making the move a local corporate governance development.
Burton, founded in 1977, is roughly 50 years old and privately owned by Donna Carpenter. The announcement does not disclose revenue, headcount, or ownership changes tied to the appointment.
The players
Caroline Brown
Brown previously served as CEO of Donna Karan International and DKNY and has sat on the boards of VF Corporation and EILEEN FISHER.
Donna Carpenter
Carpenter is the owner of privately held Burton and chairs its board.
The details
Burton announced that Caroline Brown, former Global Brand President of The North Face, will join its Board of Directors. Donna Carpenter, Chair of the Board and Owner, praised the appointment.
Timeline
1977: Jake Burton Carpenter founded Burton Snowboards out of his Londonderry, Vt. barn.
November 2, 2026: Burton announced Brown's board appointment.
Business Strategy Context
Burton became the world's first snowboard company to be certified as a B Corporation, and this appointment extends that corporate identity by adding leadership with prior experience at The North Face.
The appointment does not change products, prices, or availability for customers in the extraction. Its practical effect for shoppers and subscribers is not described in the source material.
The takeaway
Board appointments can signal a company's strategic direction, and Burton's choice of a former apparel brand executive suggests an emphasis on brand-building. Readers tracking the outdoor industry can watch whether leadership changes shape future product or partnership decisions.
Further reading
For more on corporate leadership moves in the region, see Business Strategy coverage for Burlington.
Source note: This article includes information reported by Brattleboro Reformer.
