Collective Cup Coffee Shop Opens in Richmond

The new Shockoe Bottom coffee shop directs all proceeds to support local transitional recovery housing.

Updated on Oct. 27, 2026 in Openings & Closings

Bold vector editorial illustration of a coffee cup on a brick surface, conveying the community support mission of a new business. — Collective Cup, a new social enterprise in Richmond's Shockoe Bottom, will direct all profits to fund transitional recovery housing for local residents. AI Illustration. Upload story photo >

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Do you prefer to patronize local businesses that donate proceeds to community nonprofits?

The Collective Cup has opened its doors at 104 N. 19th Street in the Richmond neighborhood of Shockoe Bottom. The coffee shop serves as a social enterprise designed to fund necessities for individuals in nonprofit programs.

Why it matters

The shop provides essential financial support for Our Community Home, a nonprofit that offers transitional recovery housing and employment assistance. It aims to act as a community hub for mental health advocacy and support services.

The Collective Cup is located at 104 N. 19th Street in Richmond. This business venture was established by the founder of Our Community Home to provide a dedicated revenue stream for housing and employment resources.

The players

Gregory Marcelle

He is the founder of both The Collective Cup coffee shop and the nonprofit Our Community Home.

Our Community Home

This nonprofit organization provides transitional recovery housing and employment assistance to local residents.

The Metropolitan Business League

This professional organization works to support and advocate for the growth of businesses within the region.

The details

Founded by Gregory Marcelle, the shop operates with the goal of funding food, clothing, and household supplies for those in transition programs. The space is also slated to host group wellness activities, including yoga, meditation, and structured discussions regarding mental health.

December 2025: Gregory Marcelle purchased the building at 104 N. 19th Street.
October 26, 2026: The Collective Cup held its grand opening event.

Market Landscape

The Collective Cup represents a growing shift toward social enterprise business models where retail storefronts operate primarily to fund non-profit missions. By integrating community wellness into the retail footprint, the shop positions itself as a distinct alternative to traditional cafes.

Local shoppers visiting the North 19th Street location directly contribute to funding food and clothing for individuals in recovery programs. Customers can participate in the shop's future wellness programming, such as meditation and yoga sessions, as they are announced.

The takeaway

Supporting social enterprises allows residents to contribute to local recovery efforts through daily coffee purchases. Engaging with spaces that offer mental health programming can help foster stronger neighborhood connections.