Ash Aura Esthetics Will Open at Stony Point in November

The new 800-square-foot skincare studio is scheduled to debut this November at Stony Point Fashion Park in Richmond.

Updated on Sept. 30, 2026 in Openings & Closings

Ash Aura Esthetics Will Open at Stony Point in November

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Esthetician Ashley Hancock will launch her new studio, Ash Aura Esthetics, in an 800-square-foot space at Richmond's Stony Point Fashion Park. The studio is scheduled to open in early November 2026 and will host a shared space for the waxing business Bare Petals.

Why it matters

Hancock aims to establish a dedicated space for skincare maintenance services that bridge the gap between more intensive cosmetic procedures like Botox. The opening arrives as the shopping center continues to adjust following the departures of major retail tenants.

The new studio occupies an 800-square-foot space located across from the Anthropologie storefront. This move follows the closures of long-standing anchors Saks Fifth Avenue and Tiffany & Co. in early 2026.

The players

Ashley Hancock

Ashley Hancock is the owner and lead esthetician of Ash Aura Esthetics who specializes in skincare maintenance services.

Delaney Wheeler

Delaney Wheeler is the owner of Bare Petals, a waxing business that will operate within the new studio.

Stony Point Fashion Park

Stony Point Fashion Park is an open-air shopping center located in Richmond that has recently seen several high-profile retail closures.

The details

Ashley Hancock, who currently operates out of Phenix Salon Suites in Midlothian, secured the new location following an introduction from a co-owner of the HoneyBloom Company. The studio will also serve as the new operating base for Bare Petals, a waxing business owned by Delaney Wheeler.

Saks Fifth Avenue closed its location in spring 2026.
Tiffany & Co. closed its storefront in June 2026.
Hancock plans to vacate her Midlothian suite in late October 2026.
Ash Aura Esthetics is scheduled to open in early November 2026.

Market Landscape

The transition of Stony Point Fashion Park from a traditional luxury retail destination to a mix of specialized service providers reflects a broader shift in regional shopping center strategies. This move positions the studio as part of a diversification effort intended to replace lost foot traffic from departing department store anchors.

Customers seeking skincare services in the Richmond area will have access to a new location at Stony Point starting in November. Clients currently visiting the Midlothian suite should prepare for the transition as operations move to the new facility.

The takeaway

Smaller, independent service businesses are increasingly filling the gaps left by large retailers in modern shopping centers. Residents can expect a continued evolution of local commercial spaces toward wellness and personal care offerings.