ASU Students Showcased Chocolate Designs in London
Students from the university presented 12 innovative chocolate concepts at the London Design Festival.
Updated on Sept. 30, 2026 in Desserts
Live Poll
Do you find it difficult to disconnect from technology to enjoy social moments in your life?
Arizona State University students debuted 12 unique chocolate design projects at the London Design Festival. Developed with Cadbury and Mondelēz International, the concepts explore how Gen Z consumers experience confectionery.
Why it matters
The project encouraged students to design chocolate experiences that help consumers disconnect from technology. By focusing on Gen Z habits, the collaboration aimed to foster interpersonal connection through new ways of enjoying snacks.
Students created 12 unique chocolate design concepts for the festival. One project, Cadbury Botanicals, features a mystery box containing 6 different chocolate shapes.
The players
Arizona State University
This is a public research university that facilitated the design program for its students.
Cadbury
This is a multinational confectionery company that provided industry feedback for the student projects.
Mondelēz International
This is a global food and beverage corporation that collaborated with students on the design process.
Margaux Quam
She is an Arizona State University student who designed the snack concept known as Cadbury Interlude.
Sydney McCoy
She is an Arizona State University student who co-designed the Cadbury Interlude chocolate concept.
The details
Facilitated by the ASU Design School, the program allowed participants to receive feedback from Mondelēz International and Cadbury industry professionals. Specific designs include Cadbury Interlude, created by Margaux Quam and Sydney McCoy, and a jewelry-inspired concept titled Royal Treat by Claire Ballard.
Timeline
The students presented their chocolate designs during September 2026.
Culture Shift
This project follows a pattern set by the focus on Gen Z digital detox habits in marketing design, as students aimed to create designs that encourage consumers to disconnect from technology. The collaboration marks a departure from traditional snack marketing by emphasizing interpersonal connection.
The designs created by students in Tempe offer a glimpse into how future packaging and consumption experiences may change to promote mindful snacking. Residents interested in design may look for how these student-led concepts influence future product availability.
The takeaway
These student designs highlight how interactive and sustainable packaging, such as plantable boxes, can redefine a snack. Implementing similar mindful rituals in your daily routine can help reduce reliance on technology during meal times.
Further reading
Learn more about the latest trends in the world of Desserts.
Source note: This article includes information reported by Statepress.
Live Poll
Do you find it difficult to disconnect from technology to enjoy social moments in your life?
