Conte's Bike Shop Opened Larger Short Pump Location

The bicycle retailer moved to a 6,700-square-foot space at West Broad Marketplace this September.

Updated on Sept. 22, 2026 in Retail

Modern bicycle showroom featuring rows of e-bikes on a polished floor in a bright, spacious retail environment. — Conte's Bike Shop has relocated to a 6,700-square-foot storefront at West Broad Marketplace in Short Pump, doubling its previous footprint to accommodate rising e-bike demand. AI Illustration. Upload story photo >

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Conte's Bike Shop opened a new storefront at 12228 W. Broad St. in Short Pump in September 2026. The new retail space is more than double the size of the company's previous shop in the area.

Why it matters

The company expanded its footprint to accommodate larger inventory, specifically the rising demand for heavier e-bikes that now account for 25 percent of total sales. Larger showrooms allow the retailer to manage more stock effectively under a new five-year lease.

The new 6,700-square-foot store represents a move to a space more than double the size of the previous shop. This expansion supports a chain that operates 19 total stores across five states.

The players

Conte's Bike Shop

This bicycle retailer is headquartered in Virginia Beach and operates 19 store locations across five states.

Thalhimer

This is a commercial real estate firm that provided the representatives who negotiated the lease for the new retail space.

InvenTrust

This company is the owner of the West Broad Marketplace shopping center where the new shop is located.

The details

The relocation to the West Broad Marketplace site, previously occupied by Rack Room Shoes, was managed through a lease negotiated by Thalhimer representatives. The shop continues to serve a market where Conte's has maintained a presence since the 1990s.

Conte's Bike Shop was founded in 1957.
The company began operations in the Richmond area during the 1990s.
The previous West Broad Marketplace location opened in 2018.
InvenTrust acquired the shopping center in 2025.
The new Short Pump shop opened in September 2026.

Market Landscape

This move highlights the broader retail trend of expanding physical footprints to accommodate the surging e-bike market. By securing larger venues, retailers are positioning themselves to capture more share in a sector where e-bikes now drive a significant portion of annual revenue.

Local cyclists can now browse a wider variety of inventory and service offerings at the new West Broad Marketplace location. The larger floor space ensures that heavier e-bike models are more readily available for customers in the Richmond area.

The takeaway

Retailers are increasingly pivoting their floor plans to prioritize e-bike inventory as consumer preferences shift away from traditional manual cycles. Shoppers in the market for high-end gear should expect stores to consolidate around these larger, service-heavy showroom models.