Buffalo Wild Wings Opened New Short Pump Location

The restaurant franchise brought its streamlined GO concept to the Short Pump shopping center.

Updated on Sept. 18, 2026 in Dining Out

Bold vector editorial illustration featuring a takeout box and chicken wings, representing the restaurant's new streamlined service model. — Buffalo Wild Wings opened a new GO location in Richmond's Short Pump neighborhood, focusing on a streamlined footprint for takeout and delivery orders. AI Illustration. Upload story photo >

Live Poll

Do you generally welcome the opening of new fast-casual chain restaurant concepts in your local area?

A new Buffalo Wild Wings GO location has opened at 11446 W. Broad St in Richmond. The first 50 guests in line on the opening day were eligible to receive free wings for a year.

Why it matters

The GO concept focuses on a streamlined experience and smaller footprint, representing a tactical shift toward high-volume takeout and delivery service for the brand.

The new site features a menu of 26 signature sauces and dry rubs. It is the tenth Virginia location owned by franchisee Kevin Donham.

The players

Buffalo Wild Wings

This international restaurant chain specializes in Buffalo-style chicken wings and sports-themed dining.

Kevin Donham

He is a franchise owner who operates nine other Buffalo Wild Wings locations throughout Virginia.

The details

This new restaurant offers an array of bone-in and boneless wings, chicken dippers, sandwiches, wraps, and sides designed for quick service. Winners of the opening day promotion must be at least 18 years of age to claim their prize.

Buffalo Wild Wings first debuted the GO concept in 2020.
The Short Pump location held its grand opening day on September 18, 2026.

Culture Shift

This opening reflects a broader trend toward smaller, takeout-centric retail footprints in the restaurant industry. It follows the industry's documented shift toward prioritizing off-premise dining efficiency over traditional large-scale casual dining rooms.

Residents in Short Pump can now access this express-focused menu, which operates from 10am to 1am Sunday through Thursday and until 2am on weekends. The site provides an additional quick-service dining option within the busy Short Pump Walmart shopping center.

The takeaway

The GO concept emphasizes speed and accessibility for customers looking for quick meal options on the go. Diners interested in these fast-casual formats should check local store hours as they often diverge from traditional full-service restaurant schedules.