Target Opened New Retail Location in Norfolk

The 129,000-square-foot store at 201 E. Little Creek Road is scheduled to open to the public on October 11.

Updated on Oct. 6, 2026 in Retail

Target Opened New Retail Location in Norfolk

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Target has opened a new 129,000-square-foot retail location in Norfolk, Virginia. The store officially launches to the public on October 11.

Why it matters

The new facility expands the retail footprint of the company in the region, adding to an existing location on Military Highway. It also provides a significant boost to the local labor market with the addition of more than 140 new jobs.

The new store at 201 E. Little Creek Road spans 129,000 square feet and currently employs more than 140 people.

The players

Target

Target is a major national retail corporation that operates numerous department stores across the United States.

Michelle Morgan

Michelle Morgan is a firefighter-EMT with the Norfolk Fire Department who participated in the store opening ceremony.

The details

Target hosted an invitation-only preview event on October 6 where local firefighter-EMT Michelle Morgan served as the store's first guest. Morgan was presented with a $500 shopping spree and performed the ceremonial first purchase at the new facility.

Oct. 6, 2026, 2:30 p.m.: Michelle Morgan made the store's first purchase.
Oct. 6, 2026, 3 p.m. to 5 p.m.: Target hosted a private preview event.
Oct. 11, 2026: The store officially opens to the public.

Market Landscape

This opening follows a pattern set by the broader retail expansion strategy of the company, which continues to target high-traffic urban neighborhoods. The move effectively increases the competition for market share against other big-box retailers currently operating in Norfolk.

Residents in the area will gain access to a new shopping venue starting October 11, increasing local convenience and product availability. The store arrival also introduces 140 employment opportunities for local job seekers.

The takeaway

The addition of this large-format retail space signifies a major investment in the Wards Corner neighborhood. Local shoppers should anticipate broader product access and potential traffic adjustments near E. Little Creek Road following the public launch.