Nonprofit Launches Medicaid Outreach Campaign in Virginia
The Keep Your Care campaign helps residents navigate new federal work requirements for Medicaid eligibility.
Updated on Oct. 28, 2026 in Eldercare
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The independent nonprofit Keep Your Care has launched a new outreach campaign in Virginia to assist Medicaid recipients. This initiative focuses on preparing beneficiaries for upcoming federal changes to coverage eligibility.
Why it matters
The campaign aims to help Medicaid recipients understand new federal work and reporting requirements that could impact their coverage status. By providing resources and clarity, the group intends to help residents maintain their benefits during the transition.
New federal Medicaid work requirements for adults ages 19 through 64 take effect in January, mandating 80 hours of monthly activity. Eligibility for Medicaid Expansion will be reviewed by the state every six months.
The players
Keep Your Care
This is an independent nonprofit organization focused on providing outreach and educational resources regarding healthcare benefits.
The details
Recipients must fulfill 80 hours of work, school attendance, job training, or community service each month to satisfy the federal regulations. The Keep Your Care website provides a digital portal to help users navigate official state resources, and the state intends to use existing data to verify eligibility whenever possible.
Timeline
The Keep Your Care campaign launched in Virginia on October 28, 2026.
New federal Medicaid work and reporting requirements begin January 1, 2027.
Culture Shift
The Keep Your Care initiative follows the implementation of the federal Medicaid work and reporting requirements, marking a shift toward more stringent eligibility verification. This outreach mirrors broader efforts by private groups to help citizens navigate complex changes in government safety net programs.
Residents should review their current work or educational activity documentation to ensure they meet the 80-hour monthly threshold required by the new rules. Eligible individuals can use the new nonprofit resources to confirm their status before the January compliance deadline.
The takeaway
Recipients should proactively prepare for eligibility reviews by organizing records of their monthly work, training, or community service hours. Staying informed and utilizing support platforms can help ensure uninterrupted access to essential healthcare benefits.
What happens next
New federal work and reporting requirements for Medicaid recipients are scheduled to take effect on January 1, 2027.
Further reading
For more information on state health programs, visit the Eldercare resources page.
Source note: This article includes information reported by The Henrico Citizen.
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