Keep Virginia Beautiful Launched LOVE VA Campaign
The statewide initiative aims to reduce litter through community cleanup and cigarette waste collection projects.
Updated on Sept. 28, 2026 in Philanthropy
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Keep Virginia Beautiful has launched the LOVE VA campaign to facilitate statewide cleanup, recycling, and planting efforts. The program includes the Great Butt Roundup, a specific initiative focused on collecting and tracking cigarette litter.
Why it matters
Cigarette waste remains the most frequently littered item globally, and data gathered from this roundup will help local organizers assess the scale of the issue and craft better long-term prevention strategies.
The campaign offers 20 freestanding cigarette receptacles as prizes for participating groups. These organizations are tasked with collecting, counting, and reporting cigarette waste to help quantify the environmental impact.
The players
Keep Virginia Beautiful
This organization operates a network to coordinate statewide beautification and environmental cleanup projects.
Keep America Beautiful
This national nonprofit affiliate network works to inspire community action to end littering and improve recycling.
TerraCycle
This company specializes in the collection and recycling of hard-to-recycle waste materials, including cigarette butts.
The details
Groups throughout Virginia can register via the Keep Virginia Beautiful Network to host cleanup, recycling, or planting events. Participants involved in the Great Butt Roundup will consolidate waste for recycling through a dedicated program provided by TerraCycle.
Timeline
The LOVE VA campaign continues through Nov. 15, 2026.
Market Landscape
This campaign aligns with the broader push for standardized community environmental management in the state. By integrating specialized recycling vendors, the initiative mirrors a growing trend of corporate and non-profit partnerships to address specific waste streams.
Residents can participate in local beautification efforts or organize teams to improve their specific neighborhoods. Engaging in these events provides communities with access to waste management resources and potential equipment prizes for local cleanup projects.
The takeaway
Organizing cleanup projects provides a structured way to address local environmental issues like cigarette litter. Interested groups should document their collections to contribute to the statewide data efforts aimed at long-term prevention.
Further reading
Learn more about local efforts to improve communities in the Virginia Philanthropy section.
More information
To register for an event or find local project information, visit the Keep Virginia Beautiful Network registration.
Source note: This article includes information reported by The Henrico Citizen.
Live Poll
Would you participate in a community cleanup event in your area to help improve local spaces?
