Porsche Design Has Announced New Luxury Car Club Concept
The project will feature climate-controlled studios and exclusive amenities in Dallas and West Palm Beach.
Updated on Sept. 28, 2026 in Car Culture
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Porsche Design and Newgard Development Group have unveiled the Porsche Design Concours, a new luxury storage and club concept for automotive enthusiasts. The project aims to provide high-end, deeded space for car collections alongside private member clubs.
Why it matters
The venture seeks to transform the basic concept of supercar storage into a comprehensive luxury living and social space. It provides collectors with a climate-controlled environment that functions as both a gallery and a private retreat.
Each facility will feature 22 climate-controlled studios ranging from 2,700 to 6,000 square feet. Every unit offers deeded ownership with a mezzanine level, a full bath, and a wet bar.
The players
Porsche Design
This lifestyle brand focuses on high-end accessories and architectural projects that extend the luxury design language of the automotive manufacturer.
Newgard Development Group
This firm is a real estate developer that specializes in creating luxury residential and commercial properties.
The details
The facilities integrate multi-level studios with a central indoor gallery for vehicle display and a members-only clubhouse. Amenities include padel courts, spa facilities, fine dining, private lounges, and coworking spaces supported by 24-hour security.
Timeline
The first Porsche Design Concours properties are scheduled to open in 2028.
Roadmap
This project continues the automotive industry trend of expanding brand influence beyond vehicle production into lifestyle and high-end real estate ventures. It positions Porsche Design to capture market share among elite collectors who prioritize integrated luxury ecosystems over standard storage.
Potential buyers should note that these units offer deeded ownership, providing a tangible real estate asset alongside vehicle storage. Interested enthusiasts will need to monitor for future site locations as the venture plans nationwide expansion beyond the initial 2028 launch.
The takeaway
This concept signifies a shift toward private, community-based environments for car enthusiasts rather than isolated storage facilities. Owners can leverage these spaces to combine personal vehicle display with high-end social amenities.
Further reading
Learn more about the latest developments in Car Culture.
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Would you join a luxury private club dedicated to your personal hobby or collection?
