TruGolf Announced Leadership Shifts and Reverse Stock Split
The Utah-based company implemented a 1-for-10 reverse stock split and appointed new leadership to guide its operations.
Updated on Sept. 28, 2026 in Golf
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TruGolf, headquartered in Salt Lake City, has announced a 1-for-10 reverse stock split of its Class A common stock effective September 29, 2026. The company also appointed Brenner Adams as Interim CEO and added Jay Heller to its Board of Directors.
Why it matters
These strategic changes aim to adjust the company's capital structure and leadership oversight as it continues to advance its golf technology and equipment acquisition initiatives. The shifts accompany the recent installation of its first range product in New Albany, Indiana.
TruGolf moved to a 1-for-10 reverse stock split ratio for its Class A common stock, which will now trade under CUSIP number 243733607. Its new RANGE unit hardware supports up to 5 concurrent players.
The players
TruGolf
This Salt Lake City-based technology firm develops golf simulation hardware and software solutions.
Brenner Adams
He was appointed to serve as the Interim Chief Executive Officer for the organization.
Jay Heller
He is a new appointee to the company board of directors.
Polymath Research Inc.
This firm is currently undergoing an acquisition process by the company.
The details
The company continues its acquisition process of Polymath Research Inc. alongside these corporate moves, which also included the launch of its new range technology in Indiana. This range unit provides users with sensor-based analytics, including ball flight data and slow motion replay.
Timeline
September 23, 2026: Brenner Adams was named Interim CEO and Jay Heller joined the board.
September 24, 2026: The first TruGolf RANGE unit was installed in New Albany, Indiana.
September 29, 2026: The 1-for-10 reverse stock split became effective.
Season Trajectory
The introduction of the TruGolf RANGE unit follows a broader industry push toward integrating sensor-based performance data in commercial golf facilities. The company’s recent moves align its internal leadership and capital structure with the expanding footprint of its simulation hardware.
The reverse stock split effectively reduces the total number of outstanding shares by a factor of 10 while increasing the price per share proportionally. Customers can expect the rollout of the new range hardware to continue as the company targets a broader equipment leasing model.
The takeaway
These changes reflect a strategic effort to stabilize the company's equity position while accelerating its hardware-driven growth model. Shareholders and franchisees should monitor upcoming developments regarding the transition of the STO Foundation and future equipment leasing offerings.
What happens next
The STO Foundation is scheduled to become the Tokenized Asset Foundation on October 1, 2026, while the company plans to launch its equipment leasing program for franchisees in the first quarter of 2027.
Further reading
For more information on the evolving landscape of simulation technology, visit the Golf section.
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