Dive Shop 360 Adds Roundup Donations to POS System
New software feature allows customers to support ocean conservation directly at the point of sale.
Updated on Oct. 29, 2026 in Philanthropy
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Cloud-based retail software provider Dive Shop 360 has integrated a new roundup donation feature for the PADI AWARE Foundation. The update also allows retail staff to enroll customers into the PADI Club directly during checkout.
Why it matters
This shift replaces physical donation jars as consumers move away from cash toward card-based transactions. By streamlining charitable contributions at the register, the integration aims to increase funding for marine conservation efforts.
PADI AWARE Foundation directed 79% of its total donations to conservation programs in 2024. PADI Club currently maintains 114,000 active members with a 69% renewal rate.
The players
Dive Shop 360
This is a cloud-based point of sale software provider that serves the specialized needs of dive retailers.
PADI AWARE Foundation
Founded in 1992, this global nonprofit organization focuses on marine conservation and maintains registered charities in the United States, United Kingdom, and Australia.
PADI Club
This membership-based organization offers benefits including continuing education opportunities and discounts for the diving community.
The details
The integration allows retailers to prompt customers to round up card purchases for donations at the terminal. Additionally, staff can now enroll divers into PADI Club at the point of sale, a program where members demonstrate a 30% continuing education rate compared to 18% for nonmembers.
Timeline
The PADI AWARE Foundation was established as a nonprofit in 1992.
Dive Shop 360 announced the new integration on October 29, 2026.
The company will exhibit at the DEMA Show 2026 from November 3 to November 6, 2026.
Market Landscape
This integration follows the broader retail transition toward digital-only payment interfaces that render traditional collection jars obsolete. It positions Dive Shop 360 to capitalize on the increasing integration of charitable giving within everyday consumer transaction workflows.
Customers can now support ocean conservation by rounding up their card purchases during checkout at participating retailers. Retailers gain the ability to offer immediate membership enrollment to divers, potentially increasing engagement with club-exclusive education programs.
The takeaway
Digital donation integration represents a necessary evolution for nonprofits relying on retail points of sale in an increasingly cashless economy. Retailers should leverage these automated prompts to maintain philanthropic revenue streams while simplifying the donor experience.
What happens next
Dive Shop 360 will exhibit at the DEMA Show 2026 in New Orleans from November 3 through November 6, 2026.
Further reading
Learn more about local efforts at Philanthropy.
More information
Retailers interested in the new software features can book a meeting at DEMA to speak with support teams.
Source note: This article includes information reported by The Herald Journal.
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