Texas Tech Hosts Third Annual Broadway Block Party
The event at United Supermarkets Arena featured basketball festivities ahead of the upcoming seasons.
Updated on Oct. 30, 2026 in Basketball
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Texas Tech University held its third-annual Broadway Block Party at United Supermarkets Arena on Thursday. The fan-focused event served as a formal kickoff for the upcoming men's and women's basketball seasons.
Why it matters
The gathering allowed fans to engage directly with the teams through interactive games and contests. It serves as the final community event before both squads transition into their regular season schedules.
Donovan Atwell dominated the three-point contest with 36 total points and a streak of 13 consecutive shots made. Additionally, the men's team managers won their exhibition three-versus-three game against the women's managers with a final score of 4-2.
The players
Donovan Atwell
He is a student athlete who excelled during the three-point contest at the university block party.
Texas Tech University
This public research university in Lubbock is home to the Red Raiders athletic programs.
The details
The event featured a variety of activities including a kids dunk contest, won by a participant named Aliyah. Players and fans joined in various basketball-related games to build momentum for the winter schedule.
Timeline
Thursday, October 29, 2026: The third-annual Broadway Block Party took place at United Supermarkets Arena.
Monday, November 2, 2026: The men's basketball team faces Jackson State University at 6 p.m.
Thursday, November 5, 2026: The women's basketball team faces UNC Charlotte at 5 p.m.
Season Trajectory
The third annual Broadway Block Party continues a tradition of pre-season fan outreach that builds local support for the university's basketball programs. These festivities establish a competitive tone before the men's and women's teams enter their respective non-conference schedules.
Fans can mark their calendars for the season openers, with the men's team playing on Monday at 6 p.m. and the women's team taking the court next Thursday at 5 p.m. These games mark the official transition from exhibition events to regular-season standings.
The takeaway
The Broadway Block Party highlights how universities use interactive fan events to generate early-season enthusiasm. Supporters attending these games should prepare for the transition into high-stakes competition as the non-conference season officially begins next week.
Further reading
For more information on the upcoming winter schedule, visit Lubbock Basketball.
Source note: This article includes information reported by The Daily Toreador.
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