Premiere PLUS to Bring Entertainment Hub to Lubbock
The new 45,000-square-foot expansion at South Plains Mall will feature bowling, arcade games, and dining.
Updated on Oct. 30, 2026 in Board Games
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Premiere Cinemas has announced the upcoming launch of Premiere PLUS, a massive entertainment addition to the South Plains Mall in Lubbock. The facility is set to open in summer 2027.
Why it matters
This expansion significantly increases the entertainment footprint at South Plains Mall, providing new indoor recreational options for Lubbock residents.
The 45,000-square-foot expansion includes 16 bowling lanes, a 2,000-square-foot kids play area, and over 100 arcade games. These additions bring the total Premiere footprint at the mall to more than 110,000 square feet.
The players
Premiere Cinemas
Premiere Cinemas is an entertainment company that operates movie theaters and recreational facilities across the United States.
South Plains Mall
South Plains Mall is a major shopping and retail hub located in Lubbock that serves as the commercial center for the surrounding region.
The details
Premiere PLUS will feature diverse attractions including a 7-D cinema, multiple bumper-car arenas, and two distinct dining venues called Pizza Pub and Burger & Soda Fountain. The project adds significant scale to the existing location, effectively transforming it into a comprehensive destination for games and dining.
Timeline
Premiere PLUS is scheduled to open in summer 2027.
Culture Shift
This project follows the industry trend of integrating experiential entertainment into shopping malls by diversifying visitor offerings beyond traditional cinema. It reflects a broader shift where commercial spaces increasingly rely on interactive social activities to maintain relevance with consumers.
Residents in Lubbock can look forward to a significant increase in indoor leisure activities available at the South Plains Mall starting in 2027. The addition of diverse options like bowling, a 7-D cinema, and multiple dining choices will change how families plan their regular weekend outings.
The takeaway
Large-scale mall expansions like this one highlight the move toward multi-use entertainment hubs that cater to varied age groups under one roof. Local visitors should watch for further announcements as the 2027 opening date approaches to confirm specific features and amenities.
Further reading
Find more local updates in the Lubbock Board Games section.
Live Poll
Do you believe large entertainment complexes are a positive addition to your local shopping malls?
