Lubbock Entrepreneur's Stadium Sak Gains National Spotlight
The wearable blanket created by a Lubbock local recently earned a featured spot on the Today show.
Updated on Oct. 30, 2026 in Accessories
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The Ultimate Stadium Sak, a patented wearable blanket developed by Lubbock resident Kristi Frazier, was recently featured on the Today show. Host Jenna Bush Hager wore the product during the broadcast, which coincided with Women's Small Business Month.
Why it matters
The product was developed after Frazier missed a touchdown at her son's football game while struggling with a traditional blanket. By adding sleeves to the design, she created a functional solution for spectators facing cold weather conditions.
The Ultimate Stadium Sak is a patented and trademarked wearable blanket designed with sleeves for ease of use. It is currently available for purchase at KK's Corner Mall in Lubbock and ships to customers across the United States and Canada.
The players
Kristi Frazier
She is the creator of the Ultimate Stadium Sak and a small business owner based in Lubbock.
Jenna Bush Hager
She is a host on the Today show who wore the Ultimate Stadium Sak during the program's broadcast.
The details
Frazier designed the wearable blanket by researching existing materials and modifying the structure to include sleeves. Users operate the device by unzipping it, stepping inside, and pulling the blanket upward to stay warm while remaining mobile.
Timeline
Seven years ago, Frazier first conceived the idea for the product.
In 2019, Frazier visited the Today show studio to share product samples.
In October 2026, the product was featured on the Today show.
Culture Shift
The rise of niche apparel products follows broader societal shifts toward supporting local innovation through targeted awareness campaigns. This exposure aligns with the national focus on supporting female-led ventures during Women's Small Business Month.
Residents can purchase the wearable blanket directly at KK's Corner Mall in Lubbock. Those living outside the area can access the product via online shipping throughout the United States and Canada.
The takeaway
Innovation often stems from identifying simple solutions to everyday frustrations, such as staying warm at outdoor sporting events. Entrepreneurs looking to scale can find value in modifying existing designs to improve user functionality.
Further reading
For more information on the latest trends in regional retail, visit our guide to Accessories.
Source note: This article includes information reported by Kcbd.
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