Hunt Family Launched $1 Billion Toyota Stadium Expansion
A massive redevelopment project will transform the area surrounding the Frisco stadium.
Updated on Sept. 29, 2026 in Soccer
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The Hunt family has unveiled plans for a $1 billion expansion project at Toyota Stadium in Frisco. The development aims to turn the venue site into a central hub for the local community.
Why it matters
The project is designed to increase the time fans spend at the stadium area by integrating new commercial and hospitality facilities. It represents a significant effort to shift the stadium from a standalone sports site into a bustling community center.
The plan features a nine-story hotel with nearly 300 rooms, 40,000 square feet of convention space, and one million square feet of premium office space. These additions accompany planned restaurants and a mini soccer pitch.
The players
Hunt Sports Development
This organization is a lead developer overseeing the massive expansion of the professional soccer venue in Frisco.
Lamar Hunt
He was a pioneering sports executive and the original figure who partnered with local officials to bring the stadium to the area thirty years ago.
Venu Holding Corporation
This company is serving as a project partner tasked with executing the large-scale construction plan at the Toyota Stadium site.
The details
The development team, comprising Hunt Sports Development, Peak Curated Development, and Venu Holding Corporation, will transform the grounds that were once surrounded by farmland. This massive buildout marks a major evolution of the venue that Lamar Hunt helped establish three decades ago.
Timeline
September 2026: Announcement of the billion dollar development project.
Three decades ago: Lamar Hunt worked with Frisco to build the stadium.
Season Trajectory
The project follows the pattern set by the development of Frisco's stadium district to modernize sports-anchored real estate. This expansion fundamentally alters the franchise's long-term value by anchoring the team within a permanent, year-round commercial ecosystem.
The project will provide fans with new amenities including dining and lodging options directly adjacent to the pitch. Increased office and convention space will likely boost local foot traffic and commercial activity during non-match days.
The takeaway
This development highlights the ongoing trend of sports teams transforming stadiums into mixed-use real estate destinations. Residents and visitors can expect a shift in how they engage with the stadium area once the new hotel and office facilities are fully integrated.
Further reading
Learn more about the latest developments at Soccer in the region.
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