Hunt Sports Development Announced Frisco Stadium District
A new partnership will bring a mixed-use district to the east side of the Toyota Stadium and Soccer Center in Frisco.
Updated on Sept. 22, 2026 in Soccer
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Hunt Sports Development has entered a partnership with Peak Curated Development and Venu Holding Corporation to construct a mixed-use district in Frisco. The project is situated on the east side of the Toyota Stadium and Soccer Center.
Why it matters
The development aims to provide new resources and amenities to sports fans, residents, visitors, and businesses throughout the North Texas community. This expansion builds upon the facility's role as the home of FC Dallas.
The associated multi-phase office complex on the west side of the stadium features more than 1 million square feet of office space. These figures follow a 2025 announcement regarding the west side development project.
The players
Hunt Sports Development
This firm manages major sports assets and oversees significant real estate development projects near stadium facilities.
FC Dallas
This professional soccer club competes in Major League Soccer and utilizes the Toyota Stadium and Soccer Center as its home pitch.
The details
The project represents a strategic collaboration between Hunt Sports Development, Peak Curated Development, and Venu Holding Corporation. The mixed-use district will be integrated directly onto the east side of the existing Toyota Stadium and Soccer Center property.
Timeline
The multi-phase west side office complex was announced in 2025.
The partnership for the new mixed-use district was announced on September 22, 2026.
Season Trajectory
This development marks a new phase in the campus expansion that follows the 2025 announcement of the Toyota Stadium west side office complex. The project extends the development footprint established by that earlier initiative.
The addition of a mixed-use district will likely increase commercial traffic and amenities for fans attending FC Dallas matches at the stadium. Local residents and visitors can expect new business and gathering spaces as the east side project progresses.
The takeaway
The expansion of the Toyota Stadium campus reflects a growing trend of transforming sports venues into year-round mixed-use destinations. These projects are designed to create lasting value for both sports franchises and the surrounding local communities.
Further reading
For more background on stadium-adjacent projects, see the latest news in Soccer.
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