GameSquare and Chartis Formed Marketing Partnership

The two firms have joined forces to improve analytics and business development for in-game gaming experiences.

Updated on Sept. 22, 2026 in Advertising

Isometric editorial illustration showing a stack of matte geometric prisms, representing the integration of disparate data analytics systems. — GameSquare Holdings and Chartis have announced a strategic partnership to integrate their data analytics platforms for better in-game marketing measurement. AI Illustration. Upload story photo >

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Frisco-based GameSquare Holdings has entered into a strategic partnership with Chartis to combine data platforms. The collaboration aims to better connect social media activity and creator content with in-game engagement.

Why it matters

Brands currently require more robust measurement tools to justify the increasing scale of their marketing investments within gaming environments. By merging datasets, the companies hope to provide clearer attribution for creator-led campaigns.

Chartis reports 100 billion monthly in-game impressions alongside 6 billion monthly social views across its network. The company also manages a portfolio that claims 95% market share of top user-generated content gaming experiences.

The players

GameSquare Holdings

A company headquartered in Frisco that owns various digital media and gaming assets including the Hatchet platform.

Chartis

A developer that operates in-game experiences for user-generated content platforms and maintains a network of over 250 creators.

The details

The partnership integrates the Hatchet analytics platform, owned by GameSquare, with Chartis in-game experiences on platforms like Fortnite. This technical combination intends to help brands track how creator activity and social conversation translate into direct player interaction.

September 22, 2026: GameSquare and Chartis announced their partnership.

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Market Landscape

This collaboration follows a broader industry trend of consolidating analytics to provide clearer ROI metrics for gaming-related advertising spend. It positions both companies to compete for larger marketing budgets by standardizing how brands measure engagement on UGC platforms.

Advertisers and brands may soon see improved reporting on their digital campaigns, making it easier to track how creator content drives user behavior in games. Consumers might encounter more data-driven, relevant brand integrations within their favorite gaming environments.

The takeaway

As gaming becomes a central pillar of digital marketing, companies are moving away from surface-level metrics toward deep-funnel attribution. Businesses looking to enter the space should prioritize platforms that offer verified data connectivity between social channels and game play.