Fort Worth Launches Stock Show & Rodeo Program
A free 30-minute online course prepares residents to welcome visitors to the 2027 Fort Worth Stock Show & Rodeo.
Updated on Nov. 10, 2026 in Rodeo
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Visit Fort Worth and Leadership Fort Worth have launched the Fort Worth Stock Show & Rodeo Enthusiast Program, a free online course open to anyone. It expands the Fort Worth Host Program, which more than 1,600 residents completed ahead of the World Cup.
Why it matters
The program teaches the history and legacy of the Fort Worth Stock Show & Rodeo so residents can serve as informed hosts for visitors. It builds on the Host Program's approach to preparing the community for large events.
The online course takes 30 minutes and completion earns a digital certificate, a one-day grounds admission ticket, an ear tag sticker and a note of appreciation. Enrollment targets and projected participation for the Enthusiast Program were not disclosed.
The players
Visit Fort Worth
Visit Fort Worth is the city's official tourism organization, which co-created the Enthusiast Program to promote hospitality ahead of major events.
Leadership Fort Worth
Leadership Fort Worth is a civic leadership development organization that hosts the online academy where the Enthusiast Program course is offered.
Fort Worth Stock Show & Rodeo
The Fort Worth Stock Show & Rodeo is a long-running livestock exhibition and rodeo held in Fort Worth since 1896, partnering on the program.
The details
Participants enroll online through the Leadership Fort Worth academy course page at no cost. Completion earns an official digital certificate, a one-day grounds admission ticket, an ear tag sticker and a note of appreciation from the Fort Worth Stock Show & Rodeo team.
Timeline
2025: Fort Worth Host Program launched for the World Cup.
November 9, 2026: Enthusiast Program launch announced.
January 15, 2027: Fort Worth Stock Show & Rodeo opens at Will Rogers Memorial Center and Ariat Arena.
February 6, 2027: Fort Worth Stock Show & Rodeo closes.
Season Trajectory
The Enthusiast Program extends the Fort Worth Host Program, which trained more than 1,600 residents for the World Cup, to the city's annual Stock Show & Rodeo. Applying the same community hospitality training to a recurring signature event positions Fort Worth to scale visitor preparation across its major seasonal draws.
Residents who complete the 30-minute course receive a one-day grounds admission ticket and an official digital certificate. The training gives locals a practical way to answer visitor questions during the 23-day rodeo run.
The takeaway
Residents can prepare for the rodeo season by completing the free 30-minute course before opening day. Taking part helps the city welcome the crowds the event draws each year.
What happens next
Participants are encouraged to complete the Enthusiast Program before the Fort Worth Stock Show & Rodeo opens on January 15, 2027.
Further reading
For more on the event itself, see Rodeo coverage tied to Fort Worth.
More information
Enroll in the free course on the Enthusiast Program enrollment page.
Source note: This article includes information reported by Fort Worth Business Press.
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