Rock & Roll Denim Will Open Stockyards Store
The Westmoor Manufacturing brand will open a new retail location in the Fort Worth Stockyards by early 2027.
Updated on Oct. 13, 2026 in Rodeo
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Rock & Roll Denim will launch a 2,100-square-foot retail store in the Fort Worth Stockyards. The parent company, Westmoor Manufacturing, is marking its 80th anniversary as it prepares for this new expansion.
Why it matters
The addition of this retail space further establishes the Stockyards as a primary destination for Western-inspired fashion. It reflects the ongoing growth of the district, which recently hosted a Western version of Fashion Week.
The new retail space measures 2,100 square feet and will be situated within the Stockyards Station development. This store opening coincides with the 80th year of operations for parent company Westmoor Manufacturing.
The players
Rock & Roll Denim
This apparel brand is owned by Westmoor Manufacturing and specializes in Western-style clothing.
Westmoor Manufacturing
Based in Fort Worth, this company is celebrating its 80th anniversary and produces both Rock & Roll Denim and Panhandle Slim.
The details
The store will offer the brand's apparel line alongside its established portfolio, which also includes the Panhandle Slim brand. This expansion comes on the heels of the area hosting a Western-themed Fashion Week in September 2026.
Timeline
September 2026: The Fort Worth Stockyards hosted a Western version of Fashion Week.
January 2027: The new retail store is scheduled for a soft opening.
March or April 2027: The retail store will host a full grand opening.
Season Trajectory
This store opening follows a pattern of commercial growth established by the area's recent investments in high-profile Western fashion events. It positions the brand to capture increased foot traffic within the district's expanding ecosystem of 20 current shops and restaurants.
Shoppers can expect a new 2,100-square-foot destination for apparel beginning with a soft launch in January 2027. The project expands the retail footprint of the Stockyards Station area, providing additional access to Westmoor Manufacturing's primary product lines.
The takeaway
Visitors to the area should plan for an expanded shopping experience by spring 2027. The store serves as a tangible marker of the ongoing transformation of the Stockyards into a year-round retail and fashion hub.
Further reading
For more information on the regional Western culture, visit Fort Worth Rodeo.
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Do you prefer shopping at physical brand-owned stores versus buying products through general retailers?
