Outlet Shoppes Launches Coin Toss for Brain Bank
The El Paso shopping center's "A Toss for Hope" initiative raises money for mental health and brain research at Texas Tech Health El Paso.
Updated on Nov. 7, 2026 in Philanthropy
The Outlet Shoppes at El Paso launched the "A Toss for Hope" initiative on November 6, 2026, collecting money from the center's wishing fountain and proceeds from coupon books sold at Lee Wrangler. Both sources fund the Southwest Brain Bank at Texas Tech Health El Paso.
Why it matters
The campaign directs local shopper donations to mental health research, suicide prevention, and brain health work in El Paso. It offers residents a simple, ongoing way to support regional medical research.
The available figures are limited to the November 6, 2026 launch date and the sources of funding, which are the center's wishing fountain and coupon book sales at Lee Wrangler. No dollar totals, fundraising goals, or comparisons to prior campaigns were reported, and the campaign's end date has not been announced.
The players
The Outlet Shoppes at El Paso
A shopping center in El Paso, Texas, that hosts the wishing fountain and launch event for the initiative, reflecting its role as a community gathering place.
Southwest Brain Bank
A brain tissue research resource based at Texas Tech Health El Paso that studies mental health, suicide prevention, and brain health.
The details
The initiative invites shoppers to toss coins into the center's wishing fountain, and coupon books sold at Lee Wrangler also direct proceeds to the Southwest Brain Bank. The launch event featured a community coin toss and a ribbon-tying ceremony.
Timeline
November 6, 2026: A Toss for Hope launches with a community coin toss and ribbon-tying ceremony at The Outlet Shoppes at El Paso.
Philanthropy Context
The campaign extends the funding base of the Southwest Brain Bank at Texas Tech Health El Paso by drawing on community retail fundraising. It shows how a regional research program can seek support from everyday shoppers alongside institutional sources.
El Paso residents can contribute by tossing coins into the wishing fountain at The Outlet Shoppes at El Paso or by buying coupon books at Lee Wrangler. Both options send money directly to mental health and brain research supported by the Southwest Brain Bank.
The takeaway
Small everyday contributions, such as a coin tossed in a fountain or a coupon book purchase, can add up to support local medical research. Residents who want to help can participate directly at the shopping center or at Lee Wrangler.
Further reading
Explore more El Paso Philanthropy coverage to see how local giving campaigns support regional causes.
Source note: This article includes information reported by KTSM 9 News.
