Orbia Netafim Unveils Western Europe Operating Model
The new regional structure unites teams across six European countries and debuts at EIMA International 2026, held November 10 to 14, 2026.
Updated on Nov. 10, 2026 in Weather Disaster — General
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Orbia Netafim unveiled a new Western Europe operating model at EIMA International 2026, bringing together teams from Iberia, France, Italy, the Netherlands, Germany and the UK under one regional framework. The company also highlighted Mega-PULSAR, which earned the Technical Evolution award in the EIMA 2026 Technical Innovation Contest.
Why it matters
European growers face intensifying heatwaves and pressure on water resources, and the company says the new model is designed to accelerate growth and strengthen customer relationships across the region. The structure combines shared commercial and agronomic expertise with local market insight.
The announcement covers six countries (Iberia, France, Italy, the Netherlands, Germany and the UK) consolidated under one regional framework, with no prior-structure figures provided for comparison. Details on the effective start date of the new operating model and staffing changes were not included in the source.
The players
Orbia Netafim
Orbia Netafim is an irrigation technology company, a subsidiary of Mexico-based Orbia, known for drip irrigation systems used in agriculture worldwide.
The details
Orbia Netafim said the model combines shared commercial and agronomic expertise with local market insight. At its EIMA booth, Hall 21, Stand A56, the company will host sessions with partners including Regaber, Parga, Nicolai, Caboni, Cugusi, Melinda and Linea Verde. The company is also promoting Mega-PULSAR, which delivers uniform pulses of low-volume water to create a cooler, more humid canopy microclimate, and the GrowSphere FLEX controller with built-in cellular connectivity.
Timeline
EIMA International 2026 runs from November 10 to 14, 2026.
Big Picture
The announcement is staged at EIMA International, one of Europe's major agricultural machinery trade fairs, where companies present new products and organizational changes to growers and distributors. Orbia Netafim's restructuring and heat-mitigation product are positioned as responses to intensifying European heatwaves and water constraints.
Growers in the six listed countries can attend the Orbia Netafim sessions at EIMA International 2026, held November 10 to 14, 2026, at Hall 21, Stand A56. Those interested in Mega-PULSAR or the GrowSphere FLEX controller can raise questions with company representatives at the booth.
The takeaway
Growers facing hotter summers and tighter water supplies can look to heat-mitigation approaches such as uniform low-volume pulsing that cools the canopy microclimate. Monitoring product showcases at regional trade events like EIMA can help identify tools suited to local conditions.
Further reading
For more on heat and water pressures on growers, see Weather Disaster — General.
More information
Review the full EIMA 2026 Netafim agenda for session details and partner schedules.
Source note: This article includes information reported by Farmers Review Africa.
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