Insurgent to Open Dallas Farmers Market Counter
The food truck that won the 2024 Food Truck Championship of Texas moves into a permanent walk-up counter on November 21, 2026.
Updated on Nov. 10, 2026 in Food and Drink
Insurgent, founded by Sam and Gabby Lopez, will open a walk-up counter inside The Market building at the Dallas Farmers Market on November 21, 2026. The move brings its award-winning Shaved Prime Rib Sandwich to a permanent location.
Why it matters
The Lopezes' rise from a trailer with $28 in the bank to a permanent Dallas location shows how a food truck can convert a competition win into a storefront. The new counter gives Dallas diners a fixed place to order the sandwich that won Grand Champion in 2024.
The Shaved Prime Rib Sandwich won the Grand Champion title and a $10,000 check at the 2024 Food Truck Championship of Texas. The Dallas Farmers Market counter will operate 11 a.m. to 7 p.m. daily, but the menu's price points have not been disclosed.
The players
Sam Lopez
Co-founder of Insurgent, a Culinary Institute of America graduate who trained at The French Laundry.
Gabby Lopez
Co-founder of Insurgent who runs the pastry program and trained at Bouchon Bakery after the Culinary Institute of America.
Dallas Farmers Market
A historic public market in Dallas that hosts tenant vendors in The Market building.
The details
Insurgent's counter sits at 920 S. Harwood St., Suite 174 inside The Market building. The menu includes the Koji Fried Chicken Sandwich, the Steak Sandwich with tamari-pickled shallots, and the Lechon Bowl, with bread from La Casita Bakeshop in Richardson. Gabby Lopez runs the pastry program, including the Turon Tart, and both chefs trained at The Culinary Institute of America.
Timeline
2022: The Lopezes left corporate jobs in Chicago to start a food trailer in Denton.
2024: Insurgent won Grand Champion at the Food Truck Championship of Texas in Graham.
November 16-20, 2026: Soft opening for media and Farmers Market tenants.
November 21, 2026: Walk-up counter opens at Dallas Farmers Market.
Roadmap
Competition-driven launches like Insurgent's Grand Champion win have become a recognized path for Texas food trucks seeking permanent storefronts. The Dallas Farmers Market counter places the Lopezes' sandwich in a long-established public market rather than a standalone restaurant.
Diners can order the Shaved Prime Rib Sandwich at a fixed Dallas location starting November 21, 2026, with counter hours of 11 a.m. to 7 p.m. daily. Seats for the CounterCulture Dinner Series are limited to eight guests per session, so reservations may be needed.
The takeaway
A competition win can give a food truck the capital and visibility to pursue a permanent location, but the path depends on securing a stable home like a public market. Diners who want the award-winning sandwich can plan visits once the counter opens later this month.
What happens next
The Insurgent walk-up counter opens November 21, 2026, following a soft opening for media and Farmers Market tenants from November 16 through 20.
Further reading
Explore more Dallas food and drink coverage for context on the city's growing restaurant scene.
Source note: This article includes information reported by Cravedfw.
