Ethos Support Appoints Founder Anne Kirby as CEO
The company leader steps into the chief executive role following the firm's growth to over 200 employees.
Updated on Oct. 20, 2026 in People
Ethos Support has appointed co-founder Anne Kirby as its new Chief Executive Officer. Kirby, who previously served as Chief Operating Officer, takes the helm of the growing organization.
Why it matters
The leadership transition marks a significant milestone for the firm as it continues to scale its operations globally. Kirby's tenure as COO was instrumental in expanding the company's customer, technical, and back-office support capabilities.
Ethos Support maintains over 200 employees across two physical office locations in the Philippines. The company recently achieved SOC 2 Type II certification to bolster its operational standards.
The players
Anne Kirby
She is the co-founder of Ethos Support and has 20 years of industry experience.
Ethos Support
The company provides customer, technical, and back-office support services to global clients.
The details
Anne Kirby helped co-found the business in 2022 and managed its transition from a startup to a global team. Her previous leadership role focused on developing trust, safety, and technical support services.
Timeline
Anne Kirby helped establish Ethos Support in 2022.
The firm officially launched operations in 2023.
Maison Berger USA partnered with Ethos Support in early 2024.
Anne Kirby became Chief Executive Officer on October 19, 2026.
Market Landscape
The firm's achievement of SOC 2 Type II certification aligns with a broader industry shift toward prioritizing verified data security in business process outsourcing. This move positions Ethos Support to compete more effectively for clients requiring strict compliance standards.
The leadership change serves as an internal adjustment that does not immediately impact the daily service delivery for current clients. Customers can expect continued service as the firm maintains its current operational footprint.
The takeaway
Leadership transitions often signal a shift in a company's strategic focus toward long-term maturity and expansion. Investors and clients should monitor the company's upcoming service roadmap for indications of its new corporate priorities.
Further reading
For more information on executive moves, visit the Dallas People section.
Source note: This article includes information reported by WJFW.
