Charlotte Tilbury Renewed Dallas Cowboys Partnership

The beauty brand continued its official partnership with the Dallas Cowboys Cheerleaders for a second year in 2026.

Updated on Oct. 5, 2026 in Beauty

Charlotte Tilbury continues its beauty partnership with the Dallas Cowboys Cheerleaders, providing specialized skincare and makeup for gameday appearances throughout 2026. AI Illustration. Upload story photo >

Live Poll

Do you trust that celebrity-endorsed beauty products actually help you feel more confident?

In 2026, Charlotte Tilbury entered its second consecutive year as the official beauty partner for the Dallas Cowboys Cheerleaders. This partnership provides the team with a dedicated wardrobe of skincare and makeup for their gameday appearances.

Why it matters

The collaboration integrates luxury beauty products into professional sports environments through in-stadium events and specialized creator content. By aligning with a high-profile performance group, the brand strengthens its presence in the competitive beauty market.

The partnership features a beauty wardrobe comprised of various makeup and skincare products, including a primer with an SPF 50 rating. These products are showcased through the brand's expanded Amazon Beauty retail partnership.

The players

Charlotte Tilbury

This global beauty brand offers a range of high-end skincare and cosmetic products that are marketed through luxury retail and e-commerce platforms.

Dallas Cowboys Cheerleaders

They are the professional dance team representing the Dallas Cowboys NFL franchise and are widely recognized for their performance standards.

The details

The collaboration focuses on creating consistent, high-impact gameday looks for the cheerleaders using Charlotte Tilbury's specific range of products. Beyond the visual aesthetic, the deal leverages the Amazon Beauty platform to allow consumers to shop the exact items used by the performers.

The partnership entered its second consecutive year in 2026.

Culture Shift

This partnership reflects the broader trend of luxury beauty brands aligning with high-visibility professional sports to reach wider, mainstream demographics. It signals a shift away from traditional fashion-only associations toward more active, performance-based marketing strategies.

Consumers in the Dallas area can access the specific beauty products used by the cheerleaders through the brand's integrated retail channels. This collaboration simplifies the shopping process for fans looking to replicate the team's professional gameday aesthetic.

The takeaway

Collaborations between high-end beauty brands and sports teams offer fans a direct way to emulate the professional appearances of their favorite performers. Keeping an eye on these partnerships can help shoppers identify high-performance products that are tested for long-wear environments.