State Fair of Texas Opened in Dallas
The annual month-long event has returned with new food, live music, and a wardrobe update for Big Tex.
Updated on Sept. 25, 2026 in Fairs and Festivals
The State Fair of Texas has kicked off in Dallas for its nearly month-long run. The celebration features various attractions including live music, FFA programs, rides, and new food offerings.
Why it matters
The fair serves as a significant regional cultural gathering, drawing thousands of attendees to Dallas for entertainment and education. This year marks a notable visual change for the festival's most famous icon.
The festival features an array of live music, carnival rides, and agricultural FFA programs. Organizers project thousands of visitors throughout the month-long run.
The players
Big Tex
Big Tex is the iconic 55-foot-tall cowboy statue that serves as the official greeter and cultural mascot for the State Fair of Texas.
Levi's
Levi's is a historic American clothing company that provided the denim for the wardrobe update of the Big Tex structure.
The details
The iconic Big Tex figure has received a makeover, appearing in Levi's jeans for the first time in the structure's history. Brands collaborated on the refresh to update the appearance of the mascot for this year's festivities.
Timeline
The State Fair of Texas began in late September 2026.
Industry Dynamics
The wardrobe update follows a pattern set by the historical branding partnerships of the State Fair of Texas. Such collaborations highlight how regional festivals integrate commercial sponsorships into traditional cultural programming.
Attendees can access the fair grounds in Dallas throughout its nearly month-long duration this autumn. Visitors should prepare for crowds while navigating the various new food options and live performance stages.
The takeaway
The State Fair of Texas continues its tradition of blending agricultural education with modern entertainment experiences. Residents planning to attend should keep an eye on event schedules for specific performances and daily activities.
Further reading
Learn more about local events in our Fairs and Festivals section.
Source note: This article includes information reported by Kgns.
