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Dallas

Vegan Booth Debuted at State Fair of Texas

Twin brothers brought meatless fair food to Dallas as the annual event celebrated its 140th anniversary.

Updated on Sept. 27, 2026 in Vegetarian

Bold vector editorial illustration of a rustic food stand with vegetable baskets, representing plant-based dining at a state fair.
Twin brothers Jovan and Josh Cole introduced their plant-based food booth to the State Fair of Texas, marking the event's 140th anniversary. AI Illustration. Upload story photo >

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Would you try a vegan dish while visiting a local festival or fair?

Twin brothers Jovan and Josh Cole have brought their Vegan Vibrationz booth to the State Fair of Texas this year. The stand serves as the exclusive plant-based food option at the 140th anniversary celebration.

Jovan and Josh Cole launched their business at the Dallas Farmers Market in 2018. They now expect to serve thousands of customers during the fair's run through October 18, 2026.

The players

Jovan and Josh Cole

They are identical twin brothers who own and operate the vegan food business known as Vegan Vibrationz.

Drew Barrymore Show

This is a nationally syndicated daytime talk show where the brothers recently promoted their unique food concept.

The details

Jovan and Josh Cole manage the booth operations, offering fair-style staples including vegan nachos and a crunch wrap supreme. The brothers previously showcased their concept on a national stage during an appearance on the Drew Barrymore Show.

Timeline

  1. The business was founded at the Dallas Farmers Market in 2018.

  2. The brothers appeared on the Drew Barrymore Show on Sept. 23, 2026.

  3. The State Fair of Texas opened on the weekend of Sept. 27, 2026.

  4. The fair is scheduled to conclude on Oct. 18, 2026.

Culture Shift

The introduction of a dedicated vegan booth reflects a broader transition toward inclusive dietary options at legacy American festivals. It marks a departure from traditional fair food reliance as vendors adapt to evolving consumer preferences.

Fairgoers can now incorporate plant-based snacks like vegan nachos and crunch wraps into their visit to the grounds. The availability of these items provides an alternative for attendees who may have previously struggled to find meatless options at the event.

The takeaway

The presence of Vegan Vibrationz signals that even long-standing traditions are making room for modern culinary trends. Visitors should check the fair map to locate the booth, as it currently stands as the only option of its kind on the premises.

Further reading

For more on the growing variety of plant-based dining in the region, explore our Vegetarian section.

Live Poll

Would you try a vegan dish while visiting a local festival or fair?