Dallas Agency SPM Communications Added New Clients
The public relations firm has expanded its roster with three new national brands.
Updated on Sept. 23, 2026 in Advertising
Dallas-based public relations agency SPM Communications has announced the addition of L&L Hawaiian Barbecue, Puttery, and Sunfly to its client portfolio. This expansion follows the firm's fourth consecutive inclusion on the PR News Agency Elite 120 list.
Why it matters
The firm maintains its position as a competitive agency by securing diverse national brands across the hospitality and lifestyle sectors. Its growth strategy relies on integrating modern tools to sustain long-term engagement.
SPM Communications has secured a spot on the PR News Agency Elite 120 list for 4 consecutive years. The agency now manages a refreshed portfolio including L&L Hawaiian Barbecue, Puttery, and Sunfly.
The players
SPM Communications
This Dallas-based public relations agency provides services including media relations and crisis management.
PR News
This organization tracks industry performance and manages the annual Agency Elite 120 list.
L&L Hawaiian Barbecue
This franchise brand is among the new clients added to the agency portfolio.
Puttery
This competitive socializing venue is now represented by the agency.
Sunfly
This organization is one of the new brands partnering with the firm for public relations support.
The details
The firm provides a comprehensive suite of services including media relations, influencer marketing, franchise development, and crisis management. To drive brand awareness, the agency utilizes generative engine optimization and AI-driven strategies.
Timeline
September 23, 2026: SPM Communications announced the addition of three new clients.
Market Landscape
The firm's repeated inclusion on the PR News Agency Elite 120 list validates its growth strategy against the broader industry benchmark. This reputation for stability helps the agency compete for high-profile franchise and lifestyle accounts.
Clients of the firm can expect the integration of AI tools and generative engine optimization to enhance their brand visibility. This expanded roster suggests the agency is scaling its operational capacity to handle more complex franchise development and crisis management tasks.
The takeaway
Agencies that successfully adopt AI and generative optimization tools are increasingly positioning themselves as essential partners for national brands. This move highlights how modern technical capabilities are becoming a requirement for public relations agencies to scale.
Further reading
For additional industry trends and firm updates, visit the Advertising section.
