Wheels Appointed Matthew Cole as President
The veteran executive joins the fleet management company to lead its growth and innovation strategy.
Updated on Sept. 24, 2026 in People
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Wheels has appointed Matthew Cole as its new President to oversee the company's growth and development initiatives. Cole brings over 30 years of experience in the automotive and technology sectors to his new role.
Why it matters
The board tasked Cole with strengthening client relationships and accelerating innovation across the company's products and services. His leadership is expected to drive the fleet manager's strategic growth as it evolves its technological offerings.
Wheels currently manages more than 800,000 vehicles for over 1,000 clients worldwide. The portfolio includes 80,000 electric vehicles managed across 61 countries through an alliance with Ayvens.
The players
Matthew Cole
He is the new President of Wheels with three decades of experience in automotive and technology sectors.
Wheels
It is a fleet management company that services over 1,000 clients and maintains an alliance with Ayvens.
Aptiv
This global technology company focuses on the development of intelligent systems for the automotive industry.
Ford Motor Company
This major global automotive manufacturer is where Matthew Cole began his professional career.
Ayvens
This international fleet management firm partners with Wheels to provide services across 61 countries.
The details
Cole joins the company after most recently leading the Intelligent Systems business at Aptiv. His extensive background also includes senior leadership roles at Visteon and Johnson Controls, with a career foundation established at Ford Motor Company.
Timeline
Matthew Cole was appointed as President of Wheels on September 24, 2026.
Market Landscape
Cole's appointment signals a shift toward integrating advanced intelligent systems into standard fleet management services to maintain a competitive edge. This move positions Wheels to better address the rapid adoption of electric vehicles and software-defined logistics across its 1,000-client base.
Clients of Wheels may see accelerated innovation in their fleet technology and services as the new leadership settles in. These changes are designed to optimize the management of the 80,000 electric vehicles currently in the company's care.
The takeaway
The addition of an executive with deep roots in both automotive and technology sectors highlights the increasing convergence of these two industries. Companies like Wheels are prioritizing software-led leadership to manage the complexities of modern, electrified global fleets.
Further reading
For more on industry leadership changes, visit the People section.
Source note: This article includes information reported by Global Fleet.
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