Jam's Thai Table Launches Online Cooking Platform
Chef Jam Sanitchat's Austin-based culinary school is moving lessons online with a membership-based video library starting November 12.
Updated on Nov. 4, 2026 in Cooking
Chef Jam Sanitchat is launching Jam's Thai Table, an online cooking platform that will start with 18 videos on November 12. The membership costs $7 per month or $70 per year, and a new video will be added every week.
Why it matters
The platform extends Sanitchat's Thai cooking instruction, which she has offered since 2004, to home cooks who cannot attend in-person classes. It gives Austin-area cooks and others access to her techniques from anywhere.
The platform launches with 18 videos, adds a new video weekly, and charges $7 per month or $70 per year, with a founding member annual rate of $45. The source does not indicate how many videos will be available after the first year or whether pricing will change.
The players
Jam Sanitchat
Jam Sanitchat is a Thai chef based in Austin who has taught Thai cooking classes since 2004 and founded Thai Fresh restaurant after her classes grew popular.
The details
Jam's Thai Table will feature weekly videos of 5-7 minutes highlighting one dish and monthly videos of about 15 minutes explaining techniques. A live class held every other month will open with sticky-rice stuffing and pot roast, and home cooks can try the platform free by entering their email on the website.
Timeline
2004: Sanitchat begins teaching Thai cooking classes in Austin.
November 12: Jam's Thai Table platform launches.
November 19: Deadline for the founding member discounted rate.
Industry Context
Jam's Thai Table follows the paid online cooking video model, placing a single Austin chef's Thai curriculum alongside subscription cooking platforms that charge recurring fees for recipe and technique libraries.
Home cooks can access weekly and monthly Thai cooking videos for $7 per month or $70 per year, or try six free recipes before subscribing. The $45 founding member rate is available through November 19 for those who sign up early.
The takeaway
Home cooks who want structured Thai technique practice can use the weekly and monthly video format at a fixed monthly or annual cost. Signing up before November 19 locks in the $45 founding member annual rate.
What happens next
Jam's Thai Table launches on November 12, and the founding member discounted rate deadline is November 19.
Further reading
Explore more Cooking stories in Austin for related kitchen news.
More information
Find in-person Thai cooking class details on the Thai Fresh website.
Source note: This article includes information reported by CultureMap Austin.
