Pacsun to Release Texas-Inspired F1 Collection

The retailer is launching a new racing-themed apparel line ahead of the 2026 Formula 1 United States Grand Prix.

Updated on Oct. 22, 2026 in Fashion

Bold vector editorial illustration of a denim jacket draped over a steering wheel against a desert horizon. — Pacsun is debuting a Texas-inspired clothing collection featuring Western-influenced racing apparel for the 2026 Formula 1 United States Grand Prix in Austin. AI Illustration. Upload story photo >

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Pacsun will debut a new Texas-inspired clothing collection in conjunction with the 2026 Formula 1 United States Grand Prix held in Austin. The brand is also opening a trackside shop for the race weekend, which takes place Oct. 23-25, 2026.

Why it matters

The company is leveraging its licensing partnership with Formula 1 to capture the local energy of the Austin race through a Texas-specific design lens. Using sports as a primary platform allows the brand to connect directly with Gen Z consumers.

The collection retails for $35 to $175 and is available both online and in-store. This launch marks the fourth year of the licensing partnership between the retailer and Formula 1.

The players

Pacsun

This American retail clothing brand focuses on youth-oriented apparel and maintains multiple sports licensing partnerships.

Formula 1

This international motorsport organization governs the premier class of auto racing and manages global licensing deals.

The details

The apparel pieces incorporate vintage Western workwear and street style motifs, utilizing embroidery, metallic ink, and metallic thread for a worn-in aesthetic. The items include washed denim, fleece, and graphic tees inspired by the local Austin landscape.

2025: Pacsun released a limited-edition Formula 1 cowboy hat.
October 2026: Pacsun marked seven years of partnership with the Los Angeles Rams.
Oct. 23-25, 2026: The Formula 1 United States Grand Prix occurs in Austin.

Culture Shift

The 2026 collection follows a pattern set by the 2025 Pacsun Formula 1 cowboy hat release, which sold out in hours due to high consumer demand. This strategy aligns with the broader societal trend of blending high-octane sports culture with localized regional fashion themes.

Shoppers in Austin can visit the new trackside shop during the race weekend to purchase the collection in person. Those not attending the event can access the new apparel line through the retailer's physical store locations or their online website.

The takeaway

Retailers continue to find success by customizing their merchandise to reflect the unique cultural identity of major event host cities. Consumers should act quickly if they want to secure specific pieces from these limited-edition sport-inspired lines.