Haas Unveils Godzilla Livery for Austin Grand Prix

The team debuted a special design at the United States Grand Prix to promote the film Godzilla Minus Zero.

Updated on Oct. 20, 2026 in Motorsports

Haas Unveils Godzilla Livery for Austin Grand Prix

Live Poll

Do you enjoy seeing movie-themed designs on professional sports cars?

Haas has revealed a new Godzilla-themed livery for its VF-26 car to celebrate the upcoming film Godzilla Minus Zero. The unique design debuted during the United States Grand Prix weekend in Austin.

Why it matters

The special livery marks the culmination of a season-long marketing partnership between the racing team and Japanese entertainment giant TOHO.

Haas currently sits seventh in the constructors' championship with 30 total points, having secured points in only one of the past 11 race rounds. Oliver Bearman has contributed 23 of those points, while Esteban Ocon has recorded seven.

The players

Haas

An American Formula One racing team that competes in the world championship.

TOHO

A Japanese film production and entertainment company that owns the Godzilla franchise.

Oliver Bearman

A Formula One driver who has scored 23 points for the Haas team this season.

Esteban Ocon

A Formula One driver currently with Haas who is departing the team at the end of the 2026 season.

Rafael Camara

A racing driver who will join the Haas team lineup for the 2027 season.

The details

The updated livery features a large illustration of Godzilla across the sidepods, incorporating blue accents to contrast with the team's traditional white, black and red colors. This design serves as a promotional tie-in for the North American theatrical release of Godzilla Minus Zero.

March 2026: Haas and TOHO announced their season-long partnership.
October 20-25, 2026: The United States Grand Prix race weekend took place in Austin.
November 6, 2026: The North American release of Godzilla Minus Zero is scheduled.
2027 season: Rafael Camara is set to replace Esteban Ocon at Haas.

Season Trajectory

The livery launch highlights the strategic shift toward high-profile cross-industry collaborations in Formula One's growing American market. This move aligns with the team's ongoing roster transition as they look to build momentum heading into the 2027 season.

The Haas team currently faces significant pressure in the standings, trailing Alpine by 38 points while defending a 7-point lead over Audi. These point totals highlight the team's recent struggles, with results recorded in only one of the last 11 races.

The takeaway

Marketing activations like the Godzilla livery are becoming essential tools for F1 teams to capture attention in increasingly crowded domestic markets. Fans should keep an eye on how Haas balances these promotional efforts with the upcoming driver changes planned for 2027.

What happens next

Godzilla Minus Zero is scheduled for its North American theatrical release on November 6, 2026. Following the conclusion of the 2026 season, Rafael Camara will officially replace Esteban Ocon as a driver for Haas.