Steady Brand Joined Custom Channels Ownership Group
The music service providers combined their dealer networks and technology platforms to expand their market footprint.
Updated on Sept. 28, 2026 in Music — General
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Austin-based Steady Brand has joined the same ownership group as Custom Channels. The move integrates their service offerings and dealer networks to increase their North American market presence.
Why it matters
By combining resources, the two companies aim to accelerate their growth and enhance their combined technology offerings for dealers and national accounts. The partnership specifically merges dealer networks and management tools to increase service scale.
Steady Brand, which has tripled its recurring revenue in recent years, serves as the largest independent dealer network in North America. The deal has doubled the number of available music channels for these dealers.
The players
Steady Brand
Founded in 2017 in Austin, this company operates as the largest independent dealer network for business music in North America.
Custom Channels
This company functions as a business music provider focused on direct and national accounts as well as strategic partnerships.
The details
Steady Brand has integrated its Conductor Studio platform with hardware supplied by Custom Channels to create a unified service ecosystem. This consolidation allows both companies to leverage their combined installation resources and digital management tools.
Timeline
Steady Brand was founded in Austin in 2017.
The companies joined the same ownership group in September 2026.
Industry Dynamics
This partnership mirrors the ongoing consolidation of commercial audio and background music service providers seeking to scale their national operations. By aligning their business models, these firms are positioning themselves to compete more effectively against larger, diversified media conglomerates.
Dealers and integrators working with Steady Brand will now gain access to a doubled catalog of music channels and integrated hardware options from Custom Channels. Clients of both services should expect streamlined digital management tools as the platforms complete their technical integration.
The takeaway
The merger highlights how specialized business music providers are leveraging integrated technology to remain competitive in a fragmented market. Dealers can likely anticipate faster deployment times as the combined firm standardizes its installation resources.
Further reading
For more information on the evolving landscape of commercial audio providers, visit the Music — General section.
Source note: This article includes information reported by CEPRO.
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