AT&T Launched Digital Tools at AT&T Stadium
The company introduced AI-powered experiences and new connectivity features to support fans in Arlington.
Updated on Sept. 23, 2026 in Data Centers
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AT&T has rolled out a suite of new digital tools for attendees at AT&T Stadium in Arlington, Texas. These features aim to enhance the fan experience for the 90,000 people who visit the venue on an average game day.
Why it matters
The implementation highlights a growing technology partnership between AT&T and the Dallas Cowboys designed to manage heavy data loads and increase fan engagement. By leveraging existing infrastructure, the stadium aims to set a benchmark for digital connectivity in major sports venues.
The stadium's robust digital infrastructure relies on 3,000 Wi-Fi access points and 261 miles of fibre optic cabling. Additionally, the system powers eight interactive kiosks to assist with venue navigation.
The players
AT&T
This American multinational telecommunications company provides mobile and fixed-line services across the United States.
Dallas Cowboys
This professional American football team competes in the NFL and plays its home games in Arlington, Texas.
The Famous Group
This agency provides the AI technology utilized for the Starbase Connection feature.
Dak Prescott
He is the professional quarterback for the Dallas Cowboys and serves as the face of the Reception Connection digital game.
The details
The new suite includes Turbo Live for improved connectivity and an AI-driven tool called Starbase Connection that converts photos into personalized videos. Fans can also participate in the Reception Connection game to catch virtual passes from Dak Prescott, with top scorers earning $500 in Fanatics credit.
Timeline
AT&T and the Dallas Cowboys announced the technology upgrade agreement earlier this year.
The new digital tools were officially launched for fans on September 23, 2026.
The Tech Race
This integration follows the trajectory of high-density 5G network slicing architecture, which allows venues to allocate bandwidth dynamically to specific fan activities. This technology is actively replacing static connectivity solutions to better manage the massive data demands of modern stadiums.
Fans visiting the stadium can expect improved network stability and access to interactive features like AI photo transformation. Participants in the Reception Connection game may also benefit from tangible rewards like store credit, provided they engage through the stadium's network.
The takeaway
These digital enhancements transform the stadium experience from a passive event to an interactive, data-rich environment. Users should check the stadium app ahead of arrival to ensure they can fully access features like navigation kiosks and interactive games.
Further reading
For more on how infrastructure supports high-traffic venues, visit Data Centers.
Source note: This article includes information reported by Mobile World Live.
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