Dallas Cowboys Will Launch Stadium Wayfinding Tool
The team will introduce a digital navigation feature at AT&T Stadium starting on September 20, 2026.
Updated on Sept. 19, 2026 in Football
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The Dallas Cowboys are adding a new wayfinding tool to their mobile app to help fans navigate AT&T Stadium. Launching on September 20, 2026, the service provides directions to restrooms, stores, and charging stations.
Why it matters
The technology aims to improve the fan experience by offering efficient navigation to essential amenities. By reducing time spent searching for facilities, the team hopes to streamline movement throughout the venue.
The platform integrates more than 100 food and beverage locations into a search-based navigation system. Fans without mobile access can utilize 4 designated AT&T kiosks for the same service.
The players
Dallas Cowboys
This professional American football team competes in the NFL and is based in Arlington, Texas.
AT&T
This multinational telecommunications corporation maintains a long-term partnership with the Cowboys for the naming rights and technology integration at their stadium.
The details
Fans can access the tool by selecting the Stadium tab in the Cowboys mobile app and entering a search term to find nearby facilities. The system sorts results by proximity and provides navigation routes, though it does not display live wait times or food prices.
Timeline
September 18, 2026: The Cowboys announced their partnership extension with AT&T.
September 20, 2026: The wayfinding feature debuts for the season's first home game.
Season Trajectory
This rollout aligns with the NFL's digital stadium engagement initiatives that prioritize data-driven venue management. The integration of wayfinding tech reflects a broader league push to increase per-capita spending by reducing friction for fans attending games at major arenas.
Users will be able to locate facilities more quickly by searching within the team app while physically inside the venue. Fans who lack smartphones can reach the same information via four dedicated kiosks located at the stadium.
The takeaway
Fans should ensure their mobile app is updated before heading to the stadium to take full advantage of the new navigation routes. The tool serves as a practical resource for minimizing time away from their seats during high-traffic periods.
Further reading
For more on local sports operations, visit the Football section.
Live Poll
Would you use a stadium-specific app to find concessions and amenities during a live event?
