Amarillo Police Seek New Tips in 2003 Cold Case

Authorities are revisiting the unsolved 2003 murder of local business owner Don Lutz.

Updated on Oct. 31, 2026 in Openings & Closings

Bold flat-color editorial illustration depicting a single beam of light in a dark, minimalist night sky, evoking a cold case investigation. — The Amarillo Police Department is seeking public tips to resolve the 2003 unsolved homicide of local business owner Don Lutz. AI Illustration. Upload story photo >

The Amarillo Police Department is seeking information regarding the October 31, 2003, murder of Don Lutz. Lutz, a local Kwik Kar business owner, was killed at his home on West Studebaker Avenue.

Why it matters

Renewed efforts by investigators aim to generate new leads in the long-standing cold case. Officials hope public assistance will clarify the circumstances surrounding the incident that occurred over two decades ago.

The shooting took place between 6 p.m. and 8 p.m. on Halloween in 2003. Anyone with information is asked to contact the Cold Case Unit at 806-378-6468 or Crime Stoppers at 806-374-4400.

The players

Don Lutz

He was the owner of a Kwik Kar business in Amarillo before his death.

Amarillo Police Department

This local law enforcement agency is responsible for investigating crimes and cold cases within the city of Amarillo.

The details

Police discovered the victim at his residence in the River Road neighborhood on November 2, 2003, following a wellness check. Investigators noted that no items were stolen from the home, and cash remained in the victim's pocket.

October 31, 2003: Don Lutz was shot and killed.
November 2, 2003: Police responded to the residence.
October 31, 2026: Police issued a public request for tips.

Legal Context

The 2003 murder of Don Lutz serves as a significant benchmark for the department's cold case investigations. This incident highlights the ongoing challenges authorities face when attempting to solve decades-old homicides in the local area.

Residents are encouraged to review their knowledge of the 2003 incident and reach out to the authorities if they have any relevant information. Cooperation from the local community is essential for police to move forward with the investigation.

The takeaway

Cold cases often rely on the eventual willingness of individuals to come forward with long-held information. Residents who recall any suspicious activity from Halloween 2003 should consider contacting investigators.