Kroger Launches End Hunger Here Campaign
Kroger's annual holiday fundraiser runs November 11 through December 1 with a $500,000 donation goal for food banks.
Updated on Nov. 10, 2026 in Philanthropy
Kroger's Texas Division and The Kroger Co. Zero Hunger Zero Waste Foundation are running the End Hunger Here campaign from November 11 through December 1, 2026. The campaign aims to raise $500,000 in monetary donations for partner food banks across Texas and Louisiana.
Why it matters
Donations raised in Texas, East Texas, and Northwest Louisiana stay in those areas to support local hunger relief. The campaign is projected to translate its $500,000 goal into 1.5 million meals for residents across the region.
The campaign targets $500,000 in monetary donations, which is projected to translate into 1.5 million meals. Customers can round up at checkout or add $1, $3, or $5, and the total raised will not be known until after the December 1 close.
The players
Kroger
Kroger is one of the largest traditional supermarket operators in the United States, with a significant presence across Texas and the South.
North Texas Food Bank
North Texas Food Bank is a regional hunger-relief organization that distributes food to partner agencies across North Texas.
The details
Customers can round up their total to the nearest dollar or add a $1, $3, or $5 donation at checkout from November 11 through December 1. Kroger partners with North Texas Food Bank, Tarrant Area Food Bank, East Texas Food Bank, Food Bank of Central Louisiana, and Food Bank of Northwest Louisiana, and promotes the effort with NBC5/Telemundo39 in North Texas.
Timeline
November 11, 2026: End Hunger Here fundraiser begins at checkout.
December 1, 2026: End Hunger Here fundraiser ends.
Philanthropy Context
Retail round-up campaigns like this one route small checkout donations through regional food banks that operate as part of the Feeding America network. This makes the campaign's effect depend on how much local food banks can convert cash into distributed meals.
Shoppers at Kroger locations in the campaign region can round up at checkout or add a $1, $3, or $5 donation from November 11 through December 1. Every donation goes toward the food bank network serving that same area.
The takeaway
Small checkout donations add up when they are pooled across a large customer base, so shoppers can help local hunger relief simply by rounding up their total. Checking the campaign's final tally after December 1 will show how much the effort delivered.
What happens next
The campaign closes on December 1, 2026, after which the total raised and meals provided will be reported.
Further reading
For more on how regional giving efforts work, explore Philanthropy coverage across Texas.
Source note: This article includes information reported by The Bossier Press-tribune.
