Superior Livestock Offers 35,000 Head in Video Auction
The latest video auction put more than 35,000 head of cattle up for bid as feeder cattle prices moved lower.
Updated on Nov. 6, 2026 in Agriculture
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Superior Livestock Auction offered more than 35,000 head of cattle in its latest video auction, while feeder cattle prices moved lower as the market seeks a level. Demand for quality genetics has remained strong through the summer and into the fall sale season.
Why it matters
The auction volume and softer feeder prices give cattle producers and buyers a read on current market conditions heading into the fall sale season. Buyers are showing strength for cattle backed by established genetic programs and health protocols.
Superior Livestock Auction offered more than 35,000 head of cattle in its latest video auction. The source does not give a prior-period comparison or final sale prices for the lots.
The players
Superior Livestock Auction
Superior Livestock Auction is a livestock marketing company that runs video auctions for cattle and operates a Purebred Division for seedstock sales.
The details
Superior Livestock Auction's Purebred Division broadcasts bull and female sales online, letting buyers watch and bid remotely. The company also works with seedstock producers and established ranches across the country and allows producers to sell cattle in advance for future delivery.
Timeline
November 5, 2026: Memory Ranches Annual Bull Sale
November 7, 2026: 30th Annual Southern Showcase Sale and two other ranch sales
November 10, 2026: Wilks Ranch Annual Bull Sale
November 23, 2026: Gardiner Angus Ranch 24th Annual Profit Proven Commercial Angus Female Sale
Market Landscape
Superior Livestock Auction's video auction platform is a central channel for feeder cattle and purebred seedstock sales in the United States. The company's model of online broadcasting and advance-sale contracts places it among the key intermediaries shaping how cattle are priced and traded.
Cattle buyers interested in purebred genetics can watch the Purebred Division's online sales and bid remotely. Producers considering advance sales can contact the auction company about delivering cattle at a future date.
The takeaway
Producers and buyers watching feeder cattle prices should track the November sale calendar for signals on demand for quality genetics. Online sales make it possible to participate in these markets without attending in person.
What happens next
Upcoming purebred sales are scheduled for November 5, November 7, November 10, and November 23, 2026.
Further reading
For more on the livestock sector, see Agriculture coverage across Texas.
Source note: This article includes information reported by RFD-TV.
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